Facebook is ‘owning’ the e-commerce space, when it comes to social logins

 

By Patrick Salyer

Despite Facebook’s continued prominence as the leading identity provider (with 53 per cent of total social media logins), it will be intriguing to see if this trend continues, particularly as Google works to seamlessly integrate Google/Google+ identity into native Android devices and as other identity providers gain traction in certain regions and verticals.

See below the details of this research in the infographic prepared by Gigya.

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About the author

Patrick Salyer is CEO of Gigya.

http://www.gigya.com/

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