How mobiles & Facebook changed buying decisions of men and women


By Alex Hillsberg

We explored these and many other gender differences in the use of social media and smartphones and we came up with a great infographic summarizing our findings (below).

So what interesting facts did we find?

• 71% of women, compared to only 18% of men, will ‘Like’ or follow a brand for deals.

• What advertising themes do men and women react to?

• Who uses social media for business purposes more?


About the author

Alex Hillsberg is a web journalist at

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