Consumer mistrust of data usage has driven Big Trust focus at MWC

By Mark Little

Earning Big Trust will be essential if telcos’ fledgling digital units are going to balance profits with sustainability.

Below we’ve pulled together a round-up of the most prominent Big Trust moves from Day 1 at MWC:

• In her MWC keynote, Chua Sock Koong, Group CEO for Singtel, said that a ‘key way operators can avoid disintermediation is to leverage their position of trust with customers in a climate of increasing concern over data privacy’.

• Swisscom’s partnership with WISeKey was announced providing Trusted Encrypted Personal Clouds stored in Switzerland. WISeID says their Personal Cloud ‘provides trusted digital identities via mobile and desktop apps for individuals and corporations performing confidential transactions on open Internet’.

• Orange makes an industry-wide call to action regards digital trust; to be more transparent about data usage and sharing, calling for tools to allow consumers to control their data, and for MNO’s to be the consumer champion.

• Today saw the launch of Blackphone, the latest in ‘counter-measure’ chic from the Silent Circle and Geeksphone joint venture, offering a full suite of applications giving worldwide users unprecedented control over privacy and security.

These announcements show the industry increasingly understands that trading on trust-first rather than on data-first establishes a game-changing position against data-reliant internet giants. As operators are not reliant on the remarketing of subscribers’ data they can afford to give them more control of over their data and more transparency, building the trust-equity of their brand at the same time. Building Big Trust enables a more sustainable model for monetizing subscriber data as well as opening up entirely new opportunities for trust-based services.

About the author

Mark Little is principal analyst at Ovum.

Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organisations must support. Ovum is an Informa business.

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