Trends in social sharing: The rise of Pinterest

By Gigya

The photo-sharing network Pinterest, which already has over 70 million active users, has truly become a top sharing destination and, in some industry verticals, even surpasses more established social networks like Facebook and Twitter, in its “share of shares.”

Internationally meanwhile, Facebook and Twitter continue to dominate the sharing landscape though regional networks like Japan’s Mixi and Russia’s Vkontakte are starting to gain traction as sharing destinations.

The infographic below shows the full set of Gigya’s Q3 research 2013 (July – September), which measures shares to different social networks from the hundreds of thousands of sites and apps that leverage our Connected Consumer Management Suite. For better resolution, you can also download the infographic here.



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