Pinterest launches its first APIs for developers

By Jason Costa

We’re excited to announce that partners can now showcase their most popular Pins right on their own websites and mobile apps. We’re rolling out our first set of API endpoints with partners such as Zappos, Target, Nestle, Walmart and Hearst. If you’re interested in integrating your site with these APIs, please sign up for more information. (You’ll need to list a technical contact from your team, so you might want to check with them, too.)

Our first partners

You’ll start seeing our API endpoints on a variety of partner websites and apps, including: AllRecipes, Better Homes and Garden, BuzzFeed, Disney sites Babble and BabyZone, Elle Magazine, Mashable, ModCloth, NBC News Digital’s, Nestlé, Random House, Snapguide, Target, Walmart, Wayfair, Whole Foods, Zappos, Zulily and on the soon-to-launch Spoonful and Tastebook.

Now, if someone’s looking for recipes on, they’ll see the most Pinned recipes from the site on the homepage. Or, they could go to to see which shoes Pinners covet most. You could use these APIs to show popular products on your homepage or to curate your top articles and other content on Pinterest at any given time. The Pins will regularly update, so you can always see what’s trending.

We want to make sure that we’re always giving Pinners a good experience, so we’ll continue to improve our tools available for all developers, like our buttons & widgets, Rich Pins, SDKs and analytics. Stay tuned for more—we’re just getting started!

About the author

Jason Costa is currently Head of Developer Relations at Pinterest. Prior to this he was Developer Relations Manager at Twitter. He also spent four years as Technical Programs Manager at Google as well as interning as Product Manager at Facebook.

Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, "re-pin" images to their own pinboards, or "like" photos.  

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