What does it mean to be customer centric?

By Peter Borden

The difference between distinct kinds of customers is something to celebrate. By breaking your customers into meaningful groups, you can obtain great data about the kinds of customers you really want to attract. Why focus on a hypothetical average when you can focus on a real-world, high-value customer segment?

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About the author

Peter Borden is a marketing strategist here at Monetate and is responsible for PPC and email marketing strategy. He is the author of the popular Website Testing Wins series. Peter’s also an expert on the psychology of persuasion, influence, and conversion as well as an active iOS developer.

About the company

Monetate empowers marketers to leverage Big Data to create more personalised and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.

Monetate drives billions in revenue every year for some of the best-known brands in the world, including Warehouse and Kiddicare. The company’s solutions and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate’s cloud-based browser solutions to achieve a new level of speed and control, allowing them to run 16 times more optimisation campaigns compared to industry averages. Monetate solutions include advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information, visit http://monetate.com/ or follow us on Twitter @Monetate.

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