By Lisa Bennett
Last December, we ran our first Virtual Summit, dedicated to online video in education, learning, and training. The results exceeded our expectations. We are now putting the final touches to two further Virtual Summits which will take place in June, and thought we’d share our experiences here.
Here are five reasons why you should consider running your own Virtual Conference.
1. Accelerate pipeline deals
We found that the Virtual Summit significantly accelerated the speed at which deals in our new business pipeline were signed. Those institutions that were already evaluating Kaltura said that the accessibility of the virtual conference made it a very easy way for them to learn more about our offerings and to connect with our existing clients, resulting in a faster decision.
2. Reach more prospects and clients
The volume of people registering for the event was much higher than for a traditional vendor conference because travel was taken out of the equation. We had over 2,600 people worldwide registering for the event and over 1,300 actual attendees. We also took over 900 new leads from the event.
3. Gain more insight
You can get a much better understanding of what attendees are most interested in because you can see which presentations they opted to attend, which virtual exhibitor ‘booths’ they decided to visit, and who they requested to speak with during the event. This allows you to tailor your follow-up more effectively.
4. Highly targeted networking
With a virtual conference, a genuinely interactive dimension can be added so that attendees can easily identify other attendees to whom they would like to chat (by institution name/job title/etc.). In contrast, at a traditional conference people have to scour the room looking at name badges, which is a much less efficient process.
5. Easy booth visitor capture
With a virtual booth at a virtual conference, exhibitors don’t need to worry about accurately recording the details of their visitors or scanning their badges because anyone who clicks to enter the booth is automatically recorded and added to a database for follow up after the event. Exhibitors can also search attendees by job title/company name/country, and invite relevant attendees to chat or to visit the virtual booth, making it much easier to target and meet potential partners and customers.
As marketers, we constantly work hard to generate leads, while staying within our budget constraints. It’s all about our ability to track the ROI of our marketing activities and understand what’s working and what’s not. Despite some scepticism from a few team members, the virtual event definitely paid off, and everyone was in favour of conducting another one this year, and on a bigger scale too.
About the author and Kaltura
Lisa Bennett is Senior Director of Public Relations & Marketing at Online Video Platform vendor Kaltura.
Kaltura provides the world’s first Open Source Online Video Platform, transforming the way people work, learn, and entertain using online video. The Kaltura platform engages hundreds of millions of viewers by providing media companies advanced video management, publishing, and monetization tools that increase their reach and monetization and simplify their video operations.
Kaltura improves productivity and interaction among millions of employees by providing enterprises powerful online video tools for boosting internal knowledge sharing, training, and collaboration, and for more effective marketing. Kaltura offers next generation learning for millions of students and teachers by providing educational institutions disruptive online video solutions for improved teaching, learning, and increased engagement across campuses and beyond.
For registering for the Kaltura Video Summit 2013: