Apple’s iOS 7 wows global online community social media users brand it “amazing”


By Catriona Oldershaw

Statistics from Synthesio reveal that positive comments dwarf negative comments two-to-one, with less than 10 per cent of all comments registering as negative.

Facebook and Twitter are currently awash with comments surrounding the unveiling of Apple’s new iOS 7. Words most closely associated with the release include, “amazing”, “love” and “beautiful”, according to Synthesio. However a minority of comments have been of the opposite opinion, labelling Apple’s latest offering as “ugly” and "cheap".

Synthesio’s analysis of conversations taking place on Twitter, social media platforms, blogs, forums and the comment section of online publications around the world reveals that the majority of praise is coming from Europe, where over a fifth of all conversations relating to the unveiling took place.

Apple launches always produce a huge amount of buzz. Following a recent profit slide, many were waiting with baited breath to see what Apple could pull out of the bag. The comments we’re seeing represent a collective sigh of relief from the global online community, as Apple once again delivers a beautifully-designed product.

About the author

Catriona Oldershaw, MD Synthesio UK.


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