Performance of social networking sites – Index from Keynote Systems for November 2012

By Robert Castley

The social networking sites continued to perform well in November, with an average load time of 3.15 seconds and the top five sites averaging at 1.36 seconds – an impressive response time. That said, only two of the social media websites took under a second and a half to load – Facebook and LinkedIn, compared to four last month when Wayn and twitter also had load times of less than 1.5 seconds. You Tube UK also made an impressive jump this month to third place, from fifth place in October.

In terms of availability – the chances of a website loading correctly when visited – seven of the nine websites monitored had a higher than 99 percent success rate, compared to only six out of nine in October.

Particularly noteworthy this month was Facebook which featured at the top of the table for both its response time of 0.81 seconds, and availability, with a success rate of 99.92 percent. In November, Facebook has proven its ability to perform on both speed and reliability.

As social media becomes the “go-to” communication platform, its degree of influence on the online landscape is increasing. Now, not only users rely on the speediness and reliability of the social networks, but also many businesses, as social commerce is showing strong signs of growth.

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About the author:

Robert Castley has been a solutions consultant at internet testing and monitoring specialist Keynote, for over three years. Prior to working at Keynote, Robert worked as a Professional Services Consultant at a document management company, Macro 4, where he worked on developing custom web interfaces. He regularly engages with customers and has an in-depth technical knowledge in web development. One of his proudest achievements is developing one of the world’s most popular Open Source Content Management Systems to the masses – Mambo, which now lives on as Joomla!

Robert is an authoritative spokesperson on web performance and regularly participates in industry events on the topic. Robert is passionate about the need to provide the optimum experience for internet users, irrelevant of the device they are using. He advocates a ‘three screen approach’ that provides a consistent experience whether a website is being accessed via mobile, tablet or desktop computer.

About the company:

Keynote Systems is the global leader in Internet and mobile cloud monitoring. It provides companies with solutions for continuously improving the online experience. Founded in 1995, Keynote provides testing, monitoring and measurement products and services for any enterprise including online portals, e-commerce sites, B2B sites, mobile operators and mobile infrastructure providers. Keynote products and services help companies improve customer experience in four areas: Web performance, mobile quality, streaming and real user experience testing.

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