The report found that 2011 was a watershed year for NFC payments. Major technology infrastructure standards were finalised, many mobile network operators committed to the market and NFC payment pilots from both mobile operators and financial institutions transitioned to commercial service. Above all, NFC-enabled smartphone models were announced by almost all handset manufacturers and Google ignited the market by launching its wallet in the US.
New Focus on Retailers
The report warned, however, that the market acceleration of 2011 revealed some parts of the ecosystem unprepared for the future. In particular, retailers are less convinced of the benefits of NFC payments over existing card technologies and are unwilling to invest in contactless infrastructure so soon after the transition to CHIP&PIN. Education and “win-win” propositions from other ecosystem players are necessary to make retailers as committed to this opportunity as themselves.
This is a critical time for the NFC retail payments market. Despite the significant progress being made today, the full potential of the market can only be fulfilled if all ecosystem players are equally committed and mobile wallet consortia remain in place. Our report analyses the various consortia models being formed today and which types are expected to endure. Other findings from the report include:
• More than 1 in 4 Mobile Users in the US and Western Europe will pay in-store using NFC by 2017
• Mobile Network Operators can offset declining ARPU as they commit to NFC-based payment projects
The ‘NFC Mobile Payments ~ No Contact Required’ Whitepaper is available to download from the Juniper website together with further details of the study ‘NFC Mobile Payments & Retail Marketing: Business Models & Forecasts 2012-2017’.
About the author
Dr Windsor Holden is the author of the report, working at Juniper Research, which provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.