By Nitin Bhas
The report finds that Smart TVs are becoming mainstream amongst consumers, similar to smartphone and tablet adoption. Even though the replacement cycle of TVs are longer than for, say smartphones, the report forecasts strong growth over the forecast period.
The Demand for Online Content
The report ‘Smart Home Ecosystem: Connected Devices, Service Models & Revenues 2012-2017’ finds that there is an increasing demand from consumers for new video content services from so called OTT providers Netflix, LOVEFiLM and YouTube. The revenue and profitability of traditional entertainment services within the home has attracted many new players including content aggregators and platform providers such as Apple and Google.
This consumer demand for connectivity and content has influenced the smart home entertainment segment in a major way along with the – integration of social media, multi-screen strategies and applications.
Increasing Number of Connected Home Devices
The cost of these connected devices fall over the period of forecast, the value of connectivity will rise. The consumer electronics industry along with key players, such as the content aggregators and platform providers, needs to clearly define this device ecosystem and start working towards driving this phase of growth and turn it into a revenue opportunity.
Other key findings include:
• Indian Subcontinent will account for the lowest proportion of connected TV sets throughout the forecast period, due to the lack of fixed broadband connections
• Smart Home Revenues to reach almost $60bn by 2017, rising from $25 billion this year
About the author
Nitin Bhas is the author of the report, working for Juniper Research, which provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.