How to Submit Your Content

This site is designed to allow you to submit your ownarticles and content for publication. The following guidelinesoutline the kinds of content we're looking for, and offeradvice on submitting your article. These guidelines are followedby more detailed practical tips on howto use the article submission form.

For information on the subjects covered by the site, see ourguide to Topics &Interest Groups.

Content Guidelines: Quick Reference

  • Length: Anything from 300 to 1500 words is ideal.
  • Content: Relevant to digital media industry, broadly learning-focused.
  • Tone and Style: Whatever suits you best and is appropriate to the subject.
  • Comments: Stimulate debate.
  • First Paragraph: Summarises article, provides hook.
  • Abstract: Concise summary.
  • Benefits: Have your say, raise your profile, make new contacts.
  • Selling: Don't lay it on too thick!
  • Legal: Observe copyright, cite sources, don't libel.

1) Length.
Anything from half a side of A4 to around 1500 words is ideal.Readers on the web generally prefer content that is short,focused and scannable. But if you have already written longerreports, white papers or articles that explore your subject inmore detail, we are happy to consider those too.

2) Content
Content should be broadly focused on learning (although not in anarrow or formal sense), helping readers to improve theirknowledge about an aspect of working with digital media orrunning a business supplying new media products and services.The subjects you choose are likely to reflect your own areas ofexpertise. Case studies, examples of good and bad practice orexplanations of specific techniques and technologies work wellin this context.

If you don't have much time, you could try writing short,snappy pieces centred around lists or bullet points. These areprobably quicker to write, but work well (even if only half apage long) because they will be focused on a specific subject orissue. For example, 'Top Ten Tips for Marketing YourBusiness', or 'Five Things You Should Know AboutUsability'.

We also welcome topical stories about what's going on inthe industry, and think-pieces or essays about cultural andsocial issues affecting digital media. These can be morelight-hearted, opinionated or discursive, and less focused onpracticalities.

3) Tone and Style
Write in the style that suits you best. Often, the subjectmatter will dictate the tone – an explanation of data protectionlaw needs to be clear and precise, but a story about disastrouspitches would suit a more entertaining, informal style. If youdon't fancy yourself as a future Pulitzer prize winner, uselists and bullet points to outline the main points of yourarticle.

4) Comments
Other registered users will be able to add comments after yourarticle in the 'Your Comments' section. To stimulatediscussion, try expressing controversial viewpoints, raisingquestions of your own and inviting feedback from yourreaders.

5) First paragraph.
Aim to summarise your article in the first paragraph so thatreaders know what it's about, and try to provide a hook atthis point. It's often a good idea to write or re-write thefirst paragraph after you've finished the rest of thearticle.

6) The Abstract
Aim to convey as much as you can about the substance of thearticle in one concise sentence – e.g. "Ten mistakes toavoid when pitching for new business".

7) What's in it for You?
Why should you spend your valuable time writing articles – especially when we're asking you to do sofor free? Apart from earning the undying gratitude of the NMKteam, you'll be helping to educate your peers and raisestandards across the industry. And if that's not enough,we're providing you with a platform to have your say, raiseyour profile, demonstrate your expertise to a wider audience andmake contacts – some of whom may bring you work, directly orindirectly. Contributors are encouraged to create a personalprofile in which they can promote themselves and theircompanies, and are welcome to include links to theircompany's websites with articles they submit.

8) Selling
Many contributors will see writing for as anopportunity to sell their products and services, but if you havethis in mind, please do so in the right spirit. The idea is thatyou will be promoting yourself and your products indirectly,that by demonstrating your ideas and expertise you will becreating a positive association with your business. If you feelthe need to plug what you do more explicitly, then please beopen about it, keep it short and present the sales-orientatedmaterial separately from the rest of the article – at the end.The NMK readership is an informed audience, and it won'trespond positively to a blatant sales pitch.

9) Legal
If re-using or adapting content that you have previouslypublished on another site or in another publication, pleaseensure that you own the copyright, and include a footnotementioning where and when it was originally published. Ifquoting another writer or article, remember to cite the source.Please be accurate, and be careful not to libel. If writingabout case studies, particularly when used as negative examples,think carefully about what you're implying. Do you reallywant to identify specific individuals and companies? Bysubmitting content, you agree to the terms outlined in NMK'sPublishing Disclaimer.

(Here's a rather heavy definition of libel – don'tlet it put you off, but it's worth bearing in mind: Libelmeans to defame, or take away a good name. Libel can be proveneven when the plaintiff is referred to indirectly. The tests ofdefamation include: hatred, ridicule or contempt; causing thesubject to be shunned or avoided; 'lowering a person in theestimation of right-minded people'; and – most relevant here- implying a lack of qualification, knowledge, skill, capacity,judgement or efficiency to conduct business. Malicious falsehoodmeans the publication of a false statement which damages aperson. In criminal defamatory libel one publication could bethe subject of both civil and criminal proceedings and thedefamer could be sent to prison and made to pay damages.)

Many thanks! If you have any further questions, contact


The Add Article SubmissionForm

How Do I Submit an Article?
Any registered user can submit an article to NMK – look for the'Add an Article' box that appears on all Topic andInterest Group homepages, or in the title bar of all articles onthe site.

Articles are submitted via the Add Article submission form,which contains the following fields:

The title of your article will appear in a number of placesthroughout the site: please keep it relevant and short.

Article ID
This goes on the end of the URL for your article, and must notcontain spaces – use hyphens to separate words instead. Forexample, in the URL , theArticle ID is "online-branding".

Search terms for relating articles
When your article is published, a list of articles on similarsubjects will be displayed at the side of the page. These areselected according to the search terms you specify in thisfield. Enter two or three words (not phrases), separated byspaces, e.g. "marketing email viral" (without thequotes).

Summarise your article in one or two sentences. Focus on one ortwo main points only – whatever you want your readers to thinkthe article is about.

Paste or write your article in this box. Future versions of theNMK site will provide tools to help you format the text, but forthe time being you will have to mark up your copy in HTML. Ifyou prefer, you can convert a Microsoft Word document into HTMLand paste the source code into the content field instead. Seebelow for instructions.

Publication and Expiry
You must enter a publication date before your article can beposted on the site. If you want to embargo your piece until afuture date, enter that date in the 'Publication' field.If you want your article to be taken off the site automaticallyat a future date, enter that date in the 'Expiry' field;otherwise, 'Expiry' can be left blank.

Previewing and Submitting Your Article

After completing the Add Article form, click on the Previewbutton to see how it will look when it is published. (If youclick on Cancel at this stage, everything you have written willbe lost.) You now have three main choices:

Submit – if you are happy with your article,clicking on Submit will send it to the NMK editors for approval.The editors will usually publish your piece on the site shortlyafterwards, but sometimes they will email you to discuss makingone or two revisions.

Edit – this will take you back to the AddArticle form, so that you can make changes and revisions to yourarticle before submitting it. You can Preview and Edit yourarticle as many times as you like until you are happy withit.

Save – if you aren't ready to submityour piece, but don't have time to finish writing itimmediately, you can save your article as a work in progress,for completion at a later date.

How to Find Saved Articles
To access your saved articles, sign-in with your email andpassword, then click on 'Your profile / admin'. Next,click on 'Articles you can edit' in the 'AdminOptions' box. Find the article you want to finish writing,and click on 'Preview / Edit' to open the unfinishedarticle. If you have submitted a finished article, but the NMKeditors have not yet published it on the site, you will alsofind it under 'Articles you can edit'.

Marking Up Your Article in HTML

Future versions of the NMK site will provide tools to helpyou to format your articles, but until then some basic HTMLmark-up is required to format the articles you submit. The tagspermitted are: paragraph <p>, line break <br>,anchor (hyperlink) <a>, bold <strong>, italics<em>, heading 3 <h3>, bullet list <ul> andnumbered list <ol>.

For example:

<h3>Use The <h3> Tag forHeadings</h3>

<p>Use the <p> tag to create paragraphs. Pleasemake sure you include both opening tags and closing tags, likethis.</p>

Use <strong>the strongtag</strong> for bold text. Use <em>theemphasis tag</em> for italics.

You can include hyperlinks like this <ahref=""></a>, andemail addresses like this <ahref=""> editor(A)</a>

<h3>Use <h3> For Sub-HeadingsToo</h3>


  • <li>Use unordered list</li>
  • <li>to create</li>
  • <li>bullet points</li>



  1. <li>Use ordered list</li>
  2. <li>to create</li>
  3. <li>numbered lists</li>


<p>If you want to start a new line <br>
without creating a new paragraph, use the breaktag<br>
like this.</p>

Converting a Word Document into HTML

If you don't want to mark-up your article yourself, youcan convert a Microsoft Word document into HTML and paste thesource code into the NMK website. Here's how:

  1. Write your article in Word.
  2. Select File / Save As, and select Save as type: Web Page from the drop-down menu. The Word document will be saved as an .html file.
  3. Open the HTML version of your article and view the source code:
    • In Microsoft Internet Explorer, select View / Source;
    • In Netscape or Mozilla, select View / Page Source;
    • In Word, select View / HTML Source.
  4. Select and copy all of the source code for your article (including <html>, <head>, <title>, <body> and all the font formatting). Paste this into the main 'Content' box on the 'Add an Article' submission form.

That's it. When you preview your article, the NMK websitewill automatically remove any formatting and HTML mark-up thatisn't required.

One thought on “How to Submit Your Content

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