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Window of Opportunity for Microsoft and Facebook
Microsoft’s continued pursuit of Google has taken a positive step, following the announcement that the Redmond-based company will provide the search tools for Facebook’s 90 million users.
MIcrosoft Buys into Semantic Search
While the definition of Web 2.0 has been argued between digital specialists for some time now, the same key themes prevail. According to Wikipedia, Web 2.0 technology enhances "creativity, information sharing, and, most notably, collaboration among users". The definition of Web 3.0 however is much more difficult to define.
Money Saving Pay-per-Click Tips
If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips…
Free Downloads Top Mobile Search
Search engines are the home pages of many Internet users around the world - a gateway to the World Wide Web. In the mobile environment, search engines are a good match, catering to those who need instant information. This could be the location of a restaurant, the phone number for the nearest tailor or times for the local cinema.
Search Dominates Advertising Online
Marketers in the UK are increasing their investment in search marketing, according to a new report by eMarketer.
SEO for Branding
A new study has revealed that search engine optimisation (SEO) isn’t just about traffic, but can also impact brands. Tim Hoang reports on how companies should be looking to integrate SEO fully with the marketing mix.
Visibility in Search
The UK’s small and medium sized businesses are wasting an estimated £3bn investing in websites that are virtually invisible to search engines according to a new report. With nearly 70 per cent of the UK population online, Tim Hoang reports on whether UK firms are missing a potentially lucrative trick.
The PageRank Debate
Google has altered its algorithms with a negative affect on the search rankings of many high profile sites. Google has confirmed that it is is downgrading the PageRank (PR) of any sites that seeks to improve its site ranking through mass link purchase. This has caused many rumblings in the blogosphere - with some questioning the worth of PR. Tim Hoang examines the debate.
Keywords and Creativity
Ken McGaffin and Neil Davidson gave a great seminar here at NMK on the subject of Keyword Creativity. How understanding the way that people are searching for you - and your competitors - might inform what you create for them.
Keyword Creativity Seminar
Creativity and search engines are often viewed as opposites, belonging to left and right brain states, or the realms of the Arts and the Sciences. However, this practical seminar will show how even a small amount of research into the way in which audiences search can prove an invaluable tool for creative professionals, adding an element of science to the creative process.
NMK Forum: Jason Calacanis
The first keynote of the conference, Jason Calacanis, proclaimed that there is an environmental crisis on the Internet, and that SEO is responsible for it.
PR versus Search Marketing
Clash or collaboration? Daryl Willcox dissects the future of PR in an online world.
The Search for Video
Online video is always in the news this year. Perhaps this is because it's become the most critical site of battle between old and new media; the big corporations and the power of crowds.
The Search Landscape
The Search Engine Strategies conference series hit London last week. Ian Delaney reports on the latest research.
Ignore search marketing at your peril
A report released this week by Advertising Age indicates that 80 per cent of internet traffic begins at a search engine and that 41 per cent of web users use search engines to navigate the web. Marketers can ill afford to disregard such statistics.
TBG London PPC Search Survey
TBG London is conducting a UK PPC Search Survey. Fill in the survey and get the full results delivered to you when the survey has been collated and anaylsed...
Content 2.0: The Future Of Web Search
Yahoo's Vice President of Product Strategy Bradley Horowitz explored the issues around search and shared his vision of social search and its potential with the audience at Content 2.0 on 6th June 2006...
Content 2.0: Search & Enjoy Forum
Speakers from Microsoft, Blinkx and Last.fm discussed issues of content with regard to search, recommendation, the semantic web and the ownership of data in the Web 2.0 era at Content 2.0 on 6th June 2006...
Search Trails Technology Unveiled
At WWW2006, the 15th International World Wide Web Conference held in Edinburgh 22-26 May, Trexy.com unveiled a new search technology inspired by scientist and visionary, Dr. Vannevar Bush, who in the 1940s shared his vision of creating a collective memory by recording peoples' trails through information...
Wasted Government Websites & Search
The paltry trickle of traffic on many UK government sites is partly down to lack of search engine marketing, says Warren Cowen of Greenlight...
Improve your site search
Site search engines should always allow for common user errors. By taking these errors into account, users should be able to always find what they're looking for through the site search.
TV Search Engine Gains 1 Million Users
TV Genius, the intelligent search engine for UK television, has passed the one million user mark, supported by editorial and premium SMS alerts for its most popular listings...
UK's First Search Training Initiative
Greenlight has launched the UK's first specialist search training division, Catalyst. It's remit? To demystify Search Engine Optimisation and Pay-Per-Click techniques for businesses of all sizes...
MIVA & blinkx Recast Search Economics?
Search marketing and performance outfit MIVA are first to sign-up to cross-media search firm blinkx's Smart Ads Platform. A global distribution partnership, it marries key parts of their offerings for a better deal for consumers and advertisers, they say...
New Directions In Search
On 8 September leading practicioners and strategists in the UK and global search scene came together to address the latest trends. Commercial, technological, and research innovations were explored and debated. Read the full report...
Search Marketing Myths: Reality Check!
Search marketing is such an obscure art to most that myths around it grow and ciurculate unchallenged. The hype stops here, insists i-level's Amanda Jones, as she shines a light on 7 common myths currently doing the rounds...
Taking Stock Of Search In 2005
Today, 85% of European Internet users first discover websites through search engines. But why has search marketing enjoyed such success? And where are local and mobile search heading, asks Yahoo! Search & Overture Europe's Stephen Taylor...
Keyword Guide Aims To Bolster Search
A new keyword research guide from Wordtracker asks 'Vegetarian dog food? - does it stand a pup's chance'? So what's the thinking behind the book and is search engine optimisation (SEO) belatedly getting a sense of humour?
Search Is Brand
A White Paper issued by Market Sentinel and Weboptimiser outlines the challenges posed to brands by search engines and blogging - and explains the tools and techniques companies can use to fight back...
Net Equity: Search & Offline Marketing
How can you harness the power of search engine marketing for your offline advertising, direct marketing, branding and PR? Nicholine Hayward explains...
Search engine blog gathers pace
Search company Neutralize has launched a blog: 'Search Engine Wars'. Covering key topics and news for the SEM industry, it's a useful resource and an example of how blogs' collaborative nature pays dividends...
Does MSN Search Hit The Spot?
Stefan Karzauninkat looks at MSN's new search facility and asks if global search can match the relevancy for consumers and business of local search supported by local indexing teams...
Sense Engine Moves Search Forward
In March this year a UK company announced they had patented a new application for search technology, dubbed the 'Sense Engine'. Is this the future of search in embryo?
Don't Submit Your Website to Any Search Engines
Trenton Moss of webcredible argues that submitting to search engines is a waste of time and money. By creating a website with great content, they'll find you anyway.
Public Sector Contracts
The 'Idiot's Guide' to searching for public sector contracts on TED, the online supplement to OJEC (the Official Journal of the European Community).
Search Engine Optimisation
What it really takes to get a top-ten listing for your site, and advice on what you can do yourself to improve your site's search engine rankings.
Tagged events
Improving your Business through Effective Search
- Date: July 12th, 2007
- Venue: Central London TBC
In this practical workshop, Ken McGaffin, Chief Marketing Officer of Worktracker.com and Neil Davidson, an experienced advertising and marketing consultant with an MA in Business and Creative Writing, will show how to incorporate keyword research into the creative process. All participants will receive free access to the full Wordtracker database for seven days together with comprehensive course materials.
New Directions In Search (NMK)
- Date: September 8th, 2005
- Venue: Adam Street, 9 Adam Street, The Strand, London WC2N 6AA
The role of search in the marketer and vendors' repertoire is becoming ever more dominant as online search blends with everyday life in broadband Britain. This half-day event will address some key issues in the future of search - local versus international search, including geotargeting, and the likely impact of incoming trends, from integrated on and offline search to metasearch and the challenges of mobile search...
New Directions In Search (NMK)
- Date: June 23rd, 2005
- Venue: 01zero-one, Peter Street, Soho, London W1F 0HS.
The role of search in the marketer and vendors' repertoire is becoming ever more dominant as online search blends with everyday life in broadband Britain. This half-day event will address some key issues in the future of search - local versus international search, including geotargeting, and the likely impact of incoming trends, from integrated on and offline search to the metasearch offering and the challenges of mobile search...
New Directions In Search (NMK)
- Date: May 26th, 2005
- Venue: 01zero-one, Peter Street, Soho, London W1F 0HS.
The role of search in the marketer and vendors' repetoire is becoming ever more dominant as online search blends with everyday life in broadband Britain. This half-day event will focus on some of the key issues in search - marketing tactics and local versus international search. Incoming trends will also be addressed, from RSS and semantic web to the challenges of mobile search...
Advanced PPC Search Marketing
- Date: May 11th, 2005
- Venue: 76 Portland Place, London W1B 1NT
Half-day training workshop - Advanced Pay Per Click Search Marketing. Strategies, tools and technique to reduce Cost Per Click and Cost per Acquisition
Pay-Per-Click Advertising
- Date: June 8th, 2004
- Venue: PSI Conference Centre
This evening seminar provides a comprehensive guide to building and managing successful pay-per-click campaigns, from choosing and bidding for keywords to writing effective copy and integrating PPC with a wider campaign.
Pay-Per-Click Advertising
- Date: May 25th, 2004
- Venue: PSI Conference Centre
This evening seminar provides a comprehensive guide to building and managing successful pay-per-click campaigns, from choosing and bidding for keywords to writing effective copy and integrating PPC with a wider campaign.
Pay-Per-Click Advertising
- Date: May 4th, 2004
- Venue: PSI
This evening seminar provides a comprehensive guide to building and managing successful pay-per-click campaigns, from choosing and bidding for keywords to writing effective copy and integrating PPC with a wider campaign.
Top Ranking: Search Engine Optimisation
- Date: November 7th, 2002
- Venue: PSI
This evening seminar examines what it really takes to get a top-ten listing for your site, and gives advice on what you can do yourself to improve your ranking. Supported by UK Online for Business and Business Link for London.
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