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Legitimate online TV and video services are set to generate revenues of $7.9 billion worldwide by 2013, according to a report by Informa Telecoms & Media.
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Children Online
At NMK's Children Online event this week, Dino Burbidge, Creative Director at Digital Outlook, offered ten tips for brands wishing to capture the elusive attention of tots, teens and tweens.
UK Online Ads Soar
Internet advertising spends in the UK rose over £2mn in 2006 - representing an increase of 41.2 per cent as brands move their marketing budgets online.
Online Marketing on a Small Budget
The basics of getting seen on the Internet and persuading customers to visit and return to your site. By Bruce Townsend.
Your Brand vs. Your Brand Online
The value of your brand might rise and fall according to the environment it's measured in. Contrasting reports from BusinessWeek and Futurelab show how.
The game of regulation
Today's best computer, video, online and especially MMORPG games actively invite experimentation and exploration and, as a consequence, player's experiences vary enormously. The BBFC's Jim Cliff explores the challenges that these games bring to the regulator and what solutions are being considered.
NGOs must improve web strategies
Blogs, webcasting and online discussion groups are changing the way charities campaign and consult, according to a new report. But the report reveals that there is also a real need for charities to think more strategically about how to exploit other new opportunities presented by online tools
British Youth Grow Online Games Market
Internet research provider Nielsen/NetRatings revealed on 14th August 2006 the huge appetite that British kids and teenagers have for playing online games, with massively multiplayer online role playing games (MMORPGs) scoring particularly high...
Charities Online Accounts Awards
Charitable organisations across the UK have just one month left to enter the Charities' Online Accounts Awards - Sponsored by the Institute of Chartered Accountants and CAF (Charities Aid Foundation) - and win £5,000...
Downloading TV Online Becomes Habitual
Television is no longer just watched through a TV set and downloading TV programmes via the internet is becoming habitual. Increasing numbers of people watch TV through their mobile phone or through the internet (via a PC or laptop), new research reveals...
Pay Per View Film Premieres Online
Vividas, a developer and provider of video streaming technology, have annouced that they've teamed up with Prime Time Productions in Melbourne to deliver the world's first feature length movie to a global audience over the internet...
Interactive Training Goes Online
The iMedia qualification from OCR gives students of interactive media, and those wanting to enter the industry, access to a sophisticated range of tools and an up-to-date qualification...
Online Marketing at the Crossroads
Options for marketers in the era of empowered and connected consumers were explored at Latitude's inaugural Strategy Forum, held in association with NMK on 6 October 2005. Blogging, podcasting, and engagement marketing in general came under the spotlight...
Sony's Brand Media Manager Released
In a move that demonstrates how critical digital asset mangagement is becoming for big corporations, Sony have repackaged their brand media manager as a commercial offering...
New Statesman Site First To Go Audio
Last weekend the New Statesman launched Say It, an initiative that makes it the first UK magazine online you can listen to & download articles from in MP3 format...
Levi's Search For Girls Heroes Online
Levi's are asking young women to nominate their most insprational female role model via the Girls Only area of the Levi's® Europe website...
First Online-Only PR& Marketing Outfit
In a sign of the market's growth, the UK's first completely online PR & marketing consultancy Consult the Guru launched on 5 May, offering to bring top-level marketing advice within financial reach of even the smallest companies...
Chinese Travel: Starting Online
Over the 'Golden Week' holiday last October, 101m Chinese travelled within the country, spending equivalent to $5billion. But only 0.9% book their travel/land tours and 1.4%, their air tickets online, reveals Profero's postcard from China...
Winning reputation wars online
In the era of blogs and consumer-driven message boards, protecting your brand is a more complicated process. Mark Rogers gives some advice on how to minimise brand risk and outmarket the detractors...
Online Art: Income & Context
Offering creative work for sale online is uncontentious to some, but many new media writers and artists feel very reluctant to charge for online content. Is there an income-generating model geared to art in this context, asks Edward Picot...
Madrid Summit gets Web Input
International summits aren't noted for inclusiveness or willingness to tune into ground-level voices. But Bill Thompson and openDemocracy are using the net to make a difference at a forthcoming summit on democracy and terrorism...
Privacy & Online Advertising
A year on from the introduction of the PEC Regulations, businesses understand they usually need customer consent to send marketing messages. But, say Briffa, inconsistencies between the Regulations and the CAP Code have caused confusion...
Modes Of Online Behaviour
It's a curious property of ideas that they occur, independently, to a number of different people at the same time, brought to life by circumstances. In the case of the idea of modes of online behaviour it's clearly an idea whose time has come, says Michael Nutley...
Vox Pop: Online Communities
Do you think online communities given power to the people? The second of our vox pop series explores this question... Have your say.
Conducting Online Research
An introduction to the principles and practice of designing, delivering and analysing online surveys.
Getting Your Brand Right Online
Daniel Letts from Wolff Olins writes about the importance of good branding on the internet and gives advice on how to do it.
Building Online Communities
Amy Jo Kim outlines her strategies for building successful online communities.
Tagged events
Children Online (NMK)
- Date: April 17th, 2007
- Venue: Room C1:04, 1st Floor, University of Westminster, 115 New Cavendish Street, London, W1W6UW
Our children are growing up in a media revolution, a world where everyone can be their own publisher, where normal roles are eroding. What does myspace and youtube mean to tots and tweens? Come to this afternoon seminar and join the discussion.
Online Traffic Optimisation Conference
- Date: February 21st, 2007
- Venue: Central London
This is a key time in the evolution of your online offering. It is crucial that you understand the new online consumer and know how to meet their desires - and more importantly, understand what makes them buy. We all know World Wide Web is the new global marketplace, now it's time to show everyone what you have to offer.
Online Marketing Show
- Date: June 7th, 2006
- Venue: Royal Horticultural Halls, Westminster
From search to online ads, mobile to analytics the Online Marketing Show tackles all the challenges and issues surrounding the fastest growing marketing medium, and shows you how to make interactive marketing and advertising campaigns work for their money.
Online PR (London)
- Date: March 21st, 2006
- Venue: 76 Portland Place, London W1B 1NT.
The ?Internet has changed PR forever? proclaimed a posting in the E-consultancy forum. In this enlightening workshop, an online PR specialist will discuss with you the extent to which this is true.
Online PR (Manchester)
- Date: March 15th, 2006
- Venue: 117-119 Portland Street, Manchester
The ?Internet has changed PR forever? proclaimed a posting in the E-consultancy forum. In this enlightening workshop, an online PR specialist will discuss with you the extent to which this is true.
Building Communities & Networks Online - Level 2 (NMK)
- Date: March 8th, 2006
- Venue: Copland Building, University of Westminster, 115 New Cavendish Street, London W1W 6UW.
Intensive workshop running over half a day, our Building Communities and Networks Online Level 2 course concentrates on exploring and resolving real-life editorial and technical issues you face in managing your online community or community of practice (COP)...
Online Copywriting (Manchester)
- Date: February 21st, 2006
- Venue: Centre For Construction Innovation (CCI), CUBE Building, 113-115 Portland Street, Manchester
What do you consider when you write copy? How to connect with the audience? How to achieve the outcomes you want to achieve?
Managing Online Communities (NMK)
- Date: October 20th, 2005
- Venue: Soho Theatre (Writers Room), 21 Dean Street, Soho, London W1D 3NE.
Learn to build, manage and grow online communities in one day. This course will give new media professionals a thorough introduction to the business and practice of running an online community. The tutor is Lizzie Jackson, Editor, Communities at the BBC. She will take the class through the major issues, challenges and opportunities in managing an online community.
Online Marketing at the Crossroads (Latitude with NMK)
- Date: October 6th, 2005
- Venue: Adam Street, 9 Adam Street, The Strand, London WC2N 6AA
The claim that the "customer is king" may have rung hollow in the past, but in the new always-on internet world, it's truer than ever. The ability of consumers to get information about anything they want, whenever they want, has serious implications for online marketing. In the age of what The Economist has dubbed the 'empowered consumer', how will you have to change your company's approach to online marketing? Start the journey here...
Netimperative Seminar: Online Publishing
- Date: September 21st, 2005
- Venue: Commonweath Club, London, WC2N 5BJ.
Sector Seminar & Report: Online Publishing - the latest threats
Netimperative Seminar: Online Publishing
- Date: September 15th, 2005
- Venue: Commonweath Club, London, WC2N 5BJ.
Sector Seminar & Report - Online Publishing - the latest threats
Managing Online Communities - Level 2 (NMK)
- Date: July 12th, 2005
- Venue: 01zero-one, Peter Street, Soho, London W1F 0HS.
An intensive workshop over half a day, our Managing Online Community Level 2 course concentrates on exploring and resolving real-life editorial and technical issues faced in managing an online community or community of practice (COP). Geared to new media professionals active in the field, the course is designed to further enhance management and troubleshooting capabilities deployed in the praxis of running an online community.
Managing Online Communities (NMK)
- Date: April 6th, 2005
- Venue: 01zero-one, Peter Street, Soho, London W1F 0HS.
Learn to build, manage and grow online communities in one day. This one-day course will give new media professionals a thorough introduction to the business and practice of running an online community. The tutor is Lizzie Jackson, Editor, Communities at the BBC. She will take the class through the major issues, challenges and opportunities in managing an online community.
Managing Online Communities
- Date: September 21st, 2004
- Venue: PSI Conference Centre
This one-day course will give new media professionals a thorough introduction to the business and practice of running an online community. The workshop will take the class through the major issues, challenges and opportunities in managing an online community
Online Advertising - 19.02.04
- Date: February 19th, 2004
- Venue: PSI Conference Centre
This evening seminar provides a two-hour refresher course in everything you need to know about online advertising, from planning and designing the creative, to media buying and measurement, and looks ahead to what the future holds in store. Presented in association with the IAB. Please note change of date.
Conducting Online Research
- Date: February 11th, 2004
- Venue: PSI Conference Centre
This seminar will provide practical advice and guidance on how to design, commission, manage and apply online research. It will be of practical use for qualitative and quantitative researchers, but also brand owners, managers and planners who rely upon high quality research to underpin their strategies and decision-making.
Better, Faster, Smarter: Online Advertising Returns
- Date: November 27th, 2003
- Venue: PSI Conference Centre
This evening seminar provides a two-hour refresher course in everything you need to know about online advertising, from planning and designing the creative, to media buying and measurement, and looks ahead to what the future holds in store. Presented in association with the IAB.
Managing Online Communities
- Date: November 20th, 2003
- Venue: PSI Conference Centre
Learn to build, manage and grow online communities in this one-day course. Taught by Lizzie Jackson, Editor, Communities, BBC.
Amy Jo Kim: Building an Online Community
- Date: May 10th, 2001
- Venue: PSI
Amy Jo Kim, renowned expert in the field of online community design, will be talking about how to build a successful online community.
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