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Social networking: Effective marketing through online business communities

The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.

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Search Party: Just How Can Marketers Keep Up With the Search Revolution?

It has been a busy couple of months in the search engine arena. With the main sites all adding upgrades and new players arriving on the scene. New Media Knowledge canvassed the market for advice on how digital marketers could possibly keep up.

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Words Are No Longer Enough … The Future Is Video

Vignette’s Guy Westlake explains why the Internet really is the new television.

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MWC 2009: New Media Services Well Placed in Recession, Delegates Agree

The great and the good of the mobile industry met this week at Mobile World Congress in Barcelona. In the depths of a global recession the industry is witnessing mixed fortunes. New Media Knowledge caught up with some exhibitors and visitors to gauge their thoughts on the show.

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New Year’s Evolution: What Does 2009 Hold for New Media?

The digital media sector has been one of the few bright lights in wider economic gloom. With mixed messages as to the level of investment in online marketing next year, New Media Knowledge spoke to various sector players to gauge their thoughts.

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Brief Encounter: SpinVox

NMK's Tim Hoang interviews James Scroggs of SpinVox about the company's secrets of success and the way both the Web and the business world are likely to evolve to embrace social media.

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Brits to Spend £42bn Online in 2008

Thirteen years on since the first secure online shopping transaction in August 1994, e-retail represents a huge market for British retailers. The IMRG has released its annual statement detailing the current industry trends. Tim Hoang looks at the findings.

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Six Predictions for 2007

Having left it a week, our predictions for 2007 reap the benefit of reading everybody else's. That won't make them any less wrong than any of our sources once we get to December, though...

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Online Marketing Predictions For 2006!

Search engine marketing will reinvent itself as a lead-generation channel. Podcasting, blogging and mobile apps will become more attractive to advertisers. What else do the interactive marketing experts at 24/7 Real Media predict for 2006..?

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