Spotlight
Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
moreLocation: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00 Reduced to £15.00 if you are eligible for a discount.
We're supporting
Content tagged with: attention
Jump to tagged Articles | Events | JobsTagged articles
The Attention Seekers
The latest in our Beers and Innovation series concerned the topic of attention. Is there less of it than ever? Is it a commodity? Do brands need to completely change their approach to consumers? Ian Delaney reports.
moreAttention Availability Disorder
The future of media will be dominated by attention availability disorder, the condition people suffer from when they can't begin to watch anything without feeling compelled to watch something else, says Michael Nutley...
moreTagged events
Beers and Innovation 8: The Attention Seekers (NMK)
The Attention Economy describes the way in which times have changed over the last three years. While the old world revolved around access to information, the new world recognises that the former audience's attention-span is scarce. At the same time, information is overloading them (and us) left, right and centre. Sixty-nine percent say they are interested in products that will help them skip or block marketing and advertising. Where can the attention seekers go next?
moreLocation: The CC Club - Unit 33, The Trocadero, London, W1D 7DH
Price: £15.00
Tagged jobs
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
Site created by Green on Black and designed by Imagination