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Social networking: Effective marketing through online business communities
The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.
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Price: £225.00 Reduced to £0.00 if you are eligible for a discount.
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Beers & Innovation: VRM
At the next event, we’ll be tackling the topic of VRM, vendor relationship management. Turning traditional relationships between individuals and companies on the their head, VRM promises a future where we’ll decide when and how brands get in touch.
moreBeers & Innovation: Clients in the Wild
What is the role of PR agencies in the wild frontier of the social web? Do traditional PR agencies even have a future as digital agencies and marketing agencies jockey for position to take control of marketing and communications projects? PRs and digital media experts met on November 20 in the twelfth of our Beers and Innovation series of events to discuss the issues. Ian Delaney reports.
moreBeers & Innovation: Filthy Lucre
What can the digital industry learn from the adult entertainment sector? At the latest in our Beers and Innovation series of events, NMK dons its grubby mac to uncover the ways in which mainstream internet businesses might evolve by emulating this often uninvestigated industry. How might you adopt some of these tools and techniques to generate new business, embrace change and engage with mass markets effectively?
moreBeers and Innovation 7
So do agencies innovate? The seventh in our Beers and Innovations series addressed an issue that's always been at the heart of the purpose of the events. Ian Delaney attempts to decipher his notes from the session.
moreBeers&Innovation3:Web Services&MashUps
Innovation, community and and technology experts from Yahoo! and the BBC came together on 27th April to explain their own efforts in the development of web services and mash ups and discuss the opportunities and challenges in this area...
moreBeers & Innovation 2: User Content
Issues around user-generated content became more tangible and challenged old business models in 2006, creating opportunities for start-ups. So on 30th March we invited two experts in the field of media creation and UGC - Head of BBC Global News Richard Sambrook and Yellowikis co-founder Paul Youlten - to discuss the issues...
moreBeers & Innovation:UK Start-Up Culture
The inaugural night of the series on 9th February 2006 chaired by Tom Coates of Yahoo! saw entrepreneurs and innovators from Skype and Last.fm talk about their first-hand experiences of the UK, US and European technology start-up scenes...
moreBeers & Innovation: Music @ Content2.0
The Content 2.0 conference on 6th June 2006 was rounded-off by a special Beers & Innovation session at Albannach on Trafalgar Square, featuring Stephanie Newman from Amnesty International and an interview centering on digital music with Tim Clark, manager of Robbie Williams...
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Beers & Innovation: Coming of Age
Boomers, silver surfers, 50+, third agers, the mature market - whatever you call them, they’re a group that can’t be ignored. They have good incomes, great social networks and they’re getting online like never before. Join the debate on May 27th to find out more.
moreLocation: Orchid (formerly CC Club)
Price: £25.00
Beers & Innovation 7: Agencies Step Up (NMK)
The UK's quirky innovation culture has been taxing the minds of a lot of people recently. Come along to the seventh Beers & Innovation night to explore how marketing and advertising agencies push the boundaries and innovate in their sector. Hear from practitioners and experts in the field and have your say on the issues...
moreLocation: Albannach, 66 Trafagar Square, London WC2N 5DS.
Price: £15.00
Beers and Innovation 7: Do agencies innovate? (NMK)
The bulk of the UK's new media talent sits within agencies. Yet agencies are renowned as the producers of brochure-ware and banners rather than leaders in innovation. Is this the case? Join Nik Roope, Jamie Riddel and John Baker to find out the score.
moreLocation: Albannach, 66 Trafagar Square, London WC2N 5DS
Price: £15.00
Beers & Innovation 6: Social By Design (NMK)
The UK's quirky innovation culture - at once dynamic and loveable, while at the same time maddeningly inadequate - has been taxing the minds of a lot of people recently. Come along to the sixth Beers & Innovation night to explore design, development and innovation in social software. Hear from practitioners and experts in the field and have your say on the issues...
moreLocation: Albannach, 66 Trafagar Square, London WC2N 5DS.
Price: £15.00
Beers & Innovation 5: Smart Textiles & Technology (NMK)
The UK's quirky innovation culture - at once dynamic and loveable, while at the same time maddeningly inadequate - has been taxing the minds of a lot of people recently. Come along to the fifth Beers & Innovation night to find out how the UK's doing with smart textiles and wearable technoloy, hear from some practitioners in the field and have your say on the issues...
moreLocation: Central London venue TBC
Price: £15.00
Beers & Innovation 5: Aggregators & Upsetters (NMK)
The UK's quirky innovation culture - at once dynamic and loveable, while at the same time maddeningly inadequate - has been taxing the minds of a lot of people recently. Come along to the fifth Beers & Innovation night to explore aggregation and disruption, hear from practitioners and anaylsts in the field and have your say on the issues...
moreLocation: Albannach, 66 Trafagar Square, London WC2N 5DS.
Price: £15.00
Beers & Innovation 4: RSS Frontiers (NMK)
The UK's quirky innovation culture - at once dynamic and loveable, while at the same time maddeningly inadequate - has been taxing the minds of a lot of people recently. Come along to the fourth Beers & Innovation night to find out how the UK's doing with RSS, hear from some practitioners in the field and have your say on the issues...
moreLocation: Pitcher & Piano (upstairs room), 69 Dean Street, Soho, W1D 3SD.
Price: £15.00
Beers & Innovation 3: Web Services & Mash-Ups (NMK)
The UK's quirky innovation culture - at once dynamic and loveable, while at the same time maddeningly inadequate - has been taxing the minds of a lot of people recently. Come along to the third Beers & Innovation night to find out how the UK's doing with web services and mash-ups, hear from some practitioners in the field and have your say on the issues...
moreLocation: Pitcher & Piano (upstairs room), 69 Dean Street, Soho, W1D 3SD.
Price: £10.00
Beers & Innovation 2: User Generated Content (NMK)
The UK's quirky innovation culture - at once dynamic and loveable, while at the same time maddeningly inadequate - has been taxing the minds of a lot of people recently. Come along to the second Beers & Innovation night to find out how the UK's doing with UGC and innovation, heard from some practitioners in the field and have your say on the issues...
moreLocation: Pitcher & Piano (upstairs room), 69 Dean Street, Soho, W1D 3SD.
Price: £10.00
Beers & Innovation (NMK)
The UK's quirky innovation culture - at once dynamic and loveable, while at the same time maddeningly inadequate - has been taxing the minds of a lot of people recently. Come along to our inaugural Beers & Innovation night and discuss the issues with Tom Coates of Yahoo!, Skype's Saul Klein and Richard Jones of Audioscrobbler/Last.fm
moreLocation: The Bell & Compass (downstairs bar), 9-11 Villiers St, London WC2N 6NA.
Price: £10.00
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