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Enabling next generation, consistent multi-touchpoint customer engagement across New Media channels

Engagement with customers is becoming more and more fragmented across multiple touchpoints. During a normal day, consumers typically interact with a broad range of media, from radio, TV and newspapers, to digital interaction channels such as websites, mobile web on our phones and PDAs, set-top iTV boxes and gaming platforms, as well as social media such as Facebook and Twitter.

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The New Rules of Blogging

Despite its alleged benefits, blogging costs time. And time is money. A new paper by Max Christian Hansen argues that new blogger should count the cost before they enter the fray. Ian Delaney examines the arguments.

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New Ideas in Big Business

Business software providers IBM Lotus, SAP and Oracle have each announced the adoption of Web 2.0 features through new products and add-ons to their current offerings.

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New year, new recruitment resolution

Digital media companies should resolve to recruit more mature workers in 2007, writes Dianne Bown-Wilson

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New Directions In Mobile

Where to start with New Directions In Mobile, the NMK event held on 3rd October? It was all in the mix covering mobile TV, the mobile web, business models, user-generated content, statistical trends, and brands on mobile, reports Deirdre Molloy...

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A New Dawn For Web Analytics

2006 heralded a step change in the web analytics market. Now businesses with an online presence wishing to succeed in this rapidly changing world are welcoming the next evolution in marketing analytics, says Conrad Bennett...

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New Statesman New Media Awards 2006

When digital technologies intersect with civic life, they can impact a small community or an entire nation. The New Statesman New Media Awards celebrate those UK new media projects that benefit society, government or democracy. You can post entries for the awards before 31st May 2006...

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New Apparel Viral Goes Red Hot

Viral Marketing can do wonders for a new brand. And the truism that the goriest and funniest often wins has also been reaffirmed in the runaway success of email viral campaign for new clothing brand Alto...

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New Directions In Search

On 8 September leading practicioners and strategists in the UK and global search scene came together to address the latest trends. Commercial, technological, and research innovations were explored and debated. Read the full report...

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New Statesman Site First To Go Audio

Last weekend the New Statesman launched Say It, an initiative that makes it the first UK magazine online you can listen to & download articles from in MP3 format...

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New Site For Would-Be Authors

Attention all wordsmiths and publishers! The Writers' Nexus site provides the tools for unpublished scriptwriters, fiction and non-fiction authors to upload samples, chapters and whole books. A self-publishing and promotional vehicle rolled into one...

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Soho New Media: Older & Wiser?

01zero-0ne Creative Learning Lab joined forces with the CLP to explore the common issues of learning in the digital industry. Focusing on companies based in Soho, Suzel Pitty reviews their 2005 snapshot study...

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New Ways of Selling

Online advertising could revolutionise the industry, says Michael Nutley of NMA. But only when it stops trying to imitate its offline counterpart.

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PR: UK Firms Ignore New Media

Lethargic adoption of new media technology is causing a communications crisis within UK based global organisations, according to independent new research published today by Vanson Bourne and Forbidden Technologies.

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Welcome to the New NMK Site

We'd like to welcome everyone to the new version of the NMK website. New and improved features include...

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Motivating Talent

This workshop at Quest for Value 2000 focused on how to create a company structure and culture to motivate staff in digital media companies.

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How to Win New Business

Advice on the process of generating new business, from identifying leads to convincing potential clients that yours is the right company for the job.

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