Malaria affects approximately 515 million people each year and kills between one and three million, one-third of whom are children. Having had a close up view of the mosquito-based disease during a visit to Africa, a young British entrepreneur has created a social networking site that aims to fight it.
New research into the effectiveness of different advertising mediums has revealed that advertising on social networks has had very little impact on consumers so far.
Ofcom has revealed the findings of its research into the effect of social networks on British lives. Tim Hoang reports.
Facebook has officially launched its new chat application for the members of the social network.
Despite the initial clamour, and concern, about employers using social networking sites to aid recruitment, new research has shown that three in four employers actually avoid using the likes of Facebook when sizing up potential candidates.
The merits of business blogging are still widely debated amongst those that operate in the online space and their offline contemporaries. However, a new worldwide survey by Eurocom Worldwide, the global PR network, in association with UK member agency, Six Degrees, has found that the majority (53 per cent) of senior technology execs contribute to a blog.
One of the most recent success stories in the movie industry was The Blair Witch Project. With a miniscule budget, the then unknown horror film used the Internet to promote itself. The film fuelled its own rumours as to its origins – with questions raised as to its authenticity. The Blair Witch Project went on to make $248 million worldwide at a cost of only $50,000.
Following several months of negotiations, AOL are set to enter an agreement to acquire social networking site Bebo for $850 million.
The ability to measure the influence and reach of social media is seen by many as the Holy Grail of communications and marketing. Tim Hoang attended the Chinwag debate, Measuring Social Media.
The University of Westminster hosted an evening with Mark Borkowski - the publicist, pundit and founder of the eponymous PR agency - at The Old Cinema, on Regent Street. Never one to shirk from controversy, Borkowski did not hold back on his opinion of what the new digital arena meant for those of us working in the media. Tim Hoang attended the event.
The lines have been drawn in the social networking realm, as both Facebook and MySpace announce plans for their new advertising platform that uses the information the social networking sites have on their members. Tim Hoang reports.
Matthew Haughey of Metafilter talked about the lessons he'd learned about looking after online communities through running the site since it was founded in 1999. The site started as a fairly simple, multi-user weblog where bloggers could trade links. Today, it has developed into a location with 4mn visitors a month, serving 12mn pages.
The inexorable rise of social media and social networking sites continues apace, affecting purchasing decisions even within the disciplined confines of IT departments, according to a new report from IT Toolbox.
Our final keynote, Jyri Engeström, spoke on the topic of ‘The Social Mobile Web’ and offered key principles for building a web service that works.
At yesterday's Blogging4Business conference, Microsoft's EMEA Business Planning and Development Director for Advertising, Michael Steckler, described who uses social networks and why.
The sell-out event, Beers & Innovation 6: Social by Design, took place on 14 November 2006. Large numbers gathered to discuss social software design, development and innovation and, of course, to drink beer. Elena Egawhary reports
Suddenly, everyone wants a social network. From Dr Martens shoes and radio station Heart to FHM and fragrance group Coty Prestige, they all want in. What's going on? Any what makes these social networking sites so different to the likes of Geocities from over six years ago? Michael Nutley, explains why big brands are getting so worried
"Social media is where search was in 1998," says the CEO of Spannerworks, as they launch a social media services divsion and a guidebook you can download...
Yahoo's Vice President of Product Strategy Bradley Horowitz explored the issues around search and shared his vision of social search and its potential with the audience at Content 2.0 on 6th June 2006...
Adriana Cronin-Lukas of the Big Blog Company put the rise of blogging and the networked world into context at Content 2.0 on 6th June 2006, exploring how individuals aggregate and pursue their interests through social media in ways that the neither superchannels like Google and AOL, nor mainstream media and brands can control...
The Social Tapestries initiative of the Urban Tapestries project has unveiled the latest incarnation of its work - a new publication titled 'An Atlas of Enquiry' which traces the landscape and outcomes of their recent projects...
The online 'social media' revolution shaking up the worlds of marketing, public relations and mainstream media has prompted the launch of a new blogging, podcasting and v-casting communications agency...
A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.
The twelfth session in our evening discussion and networking series turns to innovation in PR. In a world where consumers are making up their own minds about the worth of companies, products and services, how has PR changed?
The twelfth session in our evening discussion and networking series turns to innovation in PR. In a world where consumers are making up their own minds about the worth of companies, products and services, how has PR changed?
The UK's quirky innovation culture - at once dynamic and loveable, while at the same time maddeningly inadequate - has been taxing the minds of a lot of people recently. Come along to the sixth Beers & Innovation night to explore design, development and innovation in social software. Hear from practitioners and experts in the field and have your say on the issues...
Why don?t British businesses blog? This conference explores enabling conversations with your customers and users by learning about web logs and related applications.
The 5th Gurteen Knowledge Conference looks at Social Networking, Social Networks, Social Network Analysis and Social Network Tools. It not only provides an introduction to these concepts but takes a look at them from a practical viewpoint and how social networking can be applied and exploited within organizations.
This evening seminar will chart the rise of social software and examine how these technologies might be employed in a commercial and business context.
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