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Social networking: Effective marketing through online business communities

The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.

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NMK Podcast - Episode 14 - Aprico

Can you envisage a world where our televisions can predict what we want to watch and have it ready for us when we sit down and turn it on? Thomas Dvorak of broadcast advertising platform Aprico can.

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A Vision of Health: Using the Web to Fight Disease

Global Health TV is an online resource that aims to help health professionals around the world tackle disease. New Media Knowledge caught up with the site’s producers to learn more about its work.

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North and South: The UK Digital Media Divide

Recent research has highlighted a clear regional split across the UK in the use of online media as a business tool. New Media Knowledge spoke to some regional players from the four corners of the country to get a true reflection.

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Industry Welcomes 4iP

Channel 4 launched its 4iP initiative this week which aims to stimulate public service digital media across the UK. New Media Knowledge engaged the UK digital media community to see what it thought of 4iP.

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