Social media marketing has been high on the agenda for many communications experts. Most marketers can see how the Internet has revolutionised the way the general public communicates, but many are still unsure whether they can leverage this technology to push brand messages.
Carsonified - one of the leading UK digital events companies, with a couple of web applications also under its aegis - is developing a wholly new application this week. Ian Delaney reports.
A new report has revealed that brands are still unsure of how best to leverage the large communities on social networking sites such as Facebook. Tim Hoang reports.
A report by consumer and media research company, Scarborough Research has revealed that nearly 6 per cent of the US population are leading edge consumers.
Tuesday 27th saw the fifteenth of our successful panel events in the 'Beers & Innovation' series. 'Coming of Age' discussed the burgeoning 50+ market and how media and social network owners could make their sites more appealing to this sector. Ian Delaney reports.
On May 28, the Consumer Protection from Unfair Trading Regulations 2008 laws will come into force and cause some corporations to reassess their use of social media marketing techniques.
At the next event, we’ll be tackling the topic of VRM, vendor relationship management. Turning traditional relationships between individuals and companies on the their head, VRM promises a future where we’ll decide when and how brands get in touch.
According to research by global information services company, Experian, one of the key trends of 2008 will be the arrival of a new group of individuals with the ability to make or break brands. Fuelled by the Web 2.0 world, the issue for marketers this year will be how they handle these so called ‘super advocates’.
The University of Westminster hosted an evening with Mark Borkowski - the publicist, pundit and founder of the eponymous PR agency - at The Old Cinema, on Regent Street. Never one to shirk from controversy, Borkowski did not hold back on his opinion of what the new digital arena meant for those of us working in the media. Tim Hoang attended the event.
What is the role of PR agencies in the wild frontier of the social web? Do traditional PR agencies even have a future as digital agencies and marketing agencies jockey for position to take control of marketing and communications projects? PRs and digital media experts met on November 20 in the twelfth of our Beers and Innovation series of events to discuss the issues. Ian Delaney reports.
Imagine life with a steady flow of new client enquiries. Every month, interested decision makers make contact with you. They either come recommend by someone who knows you – or they have read your useful, helpful and interesting material. Before they even speak to you, they like what they have heard.
Music’s New Conundrum: Too Much Choice examines the positives and negatives of the new era of music that allows consumers access to all the music that they want, and plenty that they don’t want. Is this embarrassment of riches making it too hard to find the good stuff?
A survey from Webtrends shows that few businesses have embraced the ‘push-button publishing’ power of blogs and that email remains the number one marketing tool for firms on the Web.
The 2007 Digital Music Survey from Entertainment Media Research shows that both traditional and not-so-traditional models for selling music face considerable challenges. However, there are also some surprising opportunities for new revenues.
Mobile marketing is muscling in on its counterparts. It can deliver fantastic results. Yet there remains some trepidation about it, which is reflected by the small slice of the marketing budget given to the discipline. So what needs to be done to put marketers at ease; should they outsource or insource their mobile B2B and B2C campaigns and data management?
Lee Bowden of Piri asks whether the future of mobile marketing lies outside the realms of the humble SMS message.
It's time for those of us in viral marketing agencies to prominently take the lead and raise the stakes in the world's most pervasive advertising medium, says Graham Green.
The basics of getting seen on the Internet and persuading customers to visit and return to your site. By Bruce Townsend.
Email is a great tool to promote your viral marketing campaigns and if used correctly has the ability to exponentially grow your website traffic and potentially business, writes Andrew Azorbo .
A report released this week by Advertising Age indicates that 80 per cent of internet traffic begins at a search engine and that 41 per cent of web users use search engines to navigate the web. Marketers can ill afford to disregard such statistics.
HuntForIt, the online auction site that offer full mobile texting for bids across all networks has made its technology platform available for third party mobile marketing campaigns. The mobile campaigns allow full MMS messaging and real time location-based marketing campaigns...
Leading companies recognise the growing need to measure their marketing campaigns effectiveness, but admit they spend little executive time doing it, according to a global survey compiled by the Economist Intelligence Unit...
Keyword optimised copy often doesn't focus on the benefits for the customer. It focuses on the features of your product or service. Bad idea, bad marketing, says Simon Townley...
How do brands and businesses stand out in the digital fog? Michael Nutley surveys the options for reaching consumers and garnering their attention as they adopt ever more sophisticated approaches to filtering out advertising from their crowded field of vision...
Search engine marketing will reinvent itself as a lead-generation channel. Podcasting, blogging and mobile apps will become more attractive to advertisers. What else do the interactive marketing experts at 24/7 Real Media predict for 2006..?
November leaves are turning, nights are colder and there's that particular scent of marketing in the air. It's making its way onto the internet and the options for smaller players to profit are improving, says Sarah Falcon...
Options for marketers in the era of empowered and connected consumers were explored at Latitude's inaugural Strategy Forum, held in association with NMK on 6 October 2005. Blogging, podcasting, and engagement marketing in general came under the spotlight...
Alliances between direct marketing and mobile marketing specialists in the mobile space are becoming more frequent, more strategic and potentially more beneficial to consumers, as the partnering of TEQUILA\ and Enpocket indicates...
Search marketing is such an obscure art to most that myths around it grow and ciurculate unchallenged. The hype stops here, insists i-level's Amanda Jones, as she shines a light on 7 common myths currently doing the rounds...
Research firm Ipsos UK have teamed up with interactive education resources outfit BetterManagement to launch a series of interactive webcast seminars for marketeers - and they're free!
How can you harness the power of search engine marketing for your offline advertising, direct marketing, branding and PR? Nicholine Hayward explains...
In a sign of the market's growth, the UK's first completely online PR & marketing consultancy Consult the Guru launched on 5 May, offering to bring top-level marketing advice within financial reach of even the smallest companies...
NMK organised a debate on the legitimacy of viral marketing, and its future. Find out which side came out on top...
If you've ever sat in on a marketing meeting and wondered what the hell someone was talking about when they mentioned SIC codes, now's your time to find out. Read our Marketing Definitions for Dummies user guide by Nigel Temple and impress your friends and colleagues by talking the talk...
Can EMS and MMS messaging emulate the success of SMS, and will they bring new opportunities for marketers and content providers?
Justin Kirby of DMC explores the business use and development of online viral marketing from a practitioner's point of view.
You want to re-write your business development strategy, and need practical dos and don'ts to improve new business wins and raise your company profile, but don't want to pay huge consultancy fees.... where do you begin?
Learn how to harness the power of multi-channel marketing to create better customer connections at Marketing 07. With cross industry case studies, B2B and B2C conference streams, workshops, and one to one meetings, this is the summit for Europe?s leading marketing directors to network and reflect on the year?s most innovative and successful strategies.
With blogs, social networks, review forums and communities at their finger-tips, consumers are turning to each other to evaluate companies' products and services. In order to stay relevant and make sure the right message gets across, companies need to integrate social media with their marketing mix.
Organisations that have started to use email marketing will be able to take away plenty of actionable techniques from this session.
Organisations that have started to use email marketing will be able to take away plenty of actionable techniques from this session. Aimed at marketing staff involved in planning and managing email marketing, the session will be interactive, fast-paced and thought-provoking as well as providing a ?low-risk? training environment from a speaker with 6 years experience in email marketing campaign planning and execution.
Marketing Week & NMA have joined forces to give you the only event that will bring together cutting-edge brand marketeers to discuss the real life challenges in implementing mobile marketing campaigns and brainstorm to find the solutions.
From search to online ads, mobile to analytics the Online Marketing Show tackles all the challenges and issues surrounding the fastest growing marketing medium, and shows you how to make interactive marketing and advertising campaigns work for their money.
In this course, an e-mail marketing expert will show you how to improve results by addressing the challenges that all e-mail marketers face.
In this course, an e-mail marketing expert will show you how to improve results by addressing the challenges that all e-mail marketers face.
The claim that the "customer is king" may have rung hollow in the past, but in the new always-on internet world, it's truer than ever. The ability of consumers to get information about anything they want, whenever they want, has serious implications for online marketing. In the age of what The Economist has dubbed the 'empowered consumer', how will you have to change your company's approach to online marketing? Start the journey here...
With best practice examples and hands-on exercises, this course tells you about mobile marketing, and in particular current SMS and mobile applications enabling you to incorporate the use of mobile into your marketing activities.
Half-day training workshop - Advanced Pay Per Click Search Marketing. Strategies, tools and technique to reduce Cost Per Click and Cost per Acquisition
With best practice examples and hands-on exercises, this course tells you about mobile marketing, and in particular current SMS and mobile applications enabling you to incorporate the use of mobile into your marketing activities.
Roll up, roll up to see Justin Kirby (a viral marketing fanatic) and Danny Meadows-Klue (who doesn't believe viral is a valid form of advertising) battle it out with the viral debate of the year! Ringmaster for this evening is Philip Smith of Revolution.
Roll up, roll up to see Justin Kirby (a viral marketing fanatic) and Danny Meadows-Klue (who doesn't believe viral is a valid form of advertising) battle it out with the viral debate of the year! Ringmaster for this evening is Philip Smith of Revolution.
Roll up, roll up to see Justin Kirby (a viral marketing fanatic) and Danny Meadows-Klue (who doesn't believe viral is a valid form of advertising) battle it out with the viral debate of the year!
This one-day course will provide a comprehensive introduction to the principles and practice of e- marketing, including online advertising, email marketing, understanding online customers, analysis and measurement, and integrated campaigns.
The secrets of successfuly marketing your business revealed. This evening event tells you how to promote your business to generate leads, bring in work and increase turnover.
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