According to dating software company, WhiteLabelDating.com, having a relevant web site will always encourage relevant people to dip their hands into their pockets. We speak to Steve, Pammenter, managing director about profiting from niche.
In February this year it was reported that China had overtaken America to become the world's biggest Internet market. With 221 million Web users, it is little wonder that more companies are looking to expand their offering in the country.
Making social networks work for businesses is the nirvana for digital specialists. Despite Shel Holtz's assertions that the b2b space is ideal for social media as it is all built on relationships, no one has really cracked this yet. Social networks still struggle to effectively monetise its huge user base, but a network specifically tailored for businesses ought to be easily sellable as long as it worked.
A new report has revealed that brands are still unsure of how best to leverage the large communities on social networking sites such as Facebook. Tim Hoang reports.
FriendFeed is the latest social media tool on everyone's lips. Tim Hoang finds out why the latest doyen of the Web 2.0 world might have longer legs than others.
Tuesday 27th saw the fifteenth of our successful panel events in the 'Beers & Innovation' series. 'Coming of Age' discussed the burgeoning 50+ market and how media and social network owners could make their sites more appealing to this sector. Ian Delaney reports.
MySpace, the world's most popular social network has announced a programme that will allow its members to share profile data with other social and community websites across the Internet.
With Microsoft apparently walking away from any potential love-in with Yahoo; reports have suggested that the Redmond-based software giant has now got its eye on social networking site, Facebook.
A recent study from Canadian research group, Pollara, could prove to be a rude awakening for marketers keen to exploit social media as a channel for pushing brand messages. According to the study, so called social media influencers may not have as much sway as marketers thought them to.
Malaria affects approximately 515 million people each year and kills between one and three million, one-third of whom are children. Having had a close up view of the mosquito-based disease during a visit to Africa, a young British entrepreneur has created a social networking site that aims to fight it.
Ofcom has revealed the findings of its research into the effect of social networks on British lives. Tim Hoang reports.
Facebook has officially launched its new chat application for the members of the social network.
Despite the initial clamour, and concern, about employers using social networking sites to aid recruitment, new research has shown that three in four employers actually avoid using the likes of Facebook when sizing up potential candidates.
One of the most recent success stories in the movie industry was The Blair Witch Project. With a miniscule budget, the then unknown horror film used the Internet to promote itself. The film fuelled its own rumours as to its origins – with questions raised as to its authenticity. The Blair Witch Project went on to make $248 million worldwide at a cost of only $50,000.
Following several months of negotiations, AOL are set to enter an agreement to acquire social networking site Bebo for $850 million.
MySpace, the popular social networking site, has agreed to a broad set of guidelines with 49 US states aimed at protecting younger users of the Internet.
Following claims that social networking sites, such as Facebook could turn out to be a costly ‘white elephant’ for businesses, Tim Hoang reports on how the Web 2.0 world has reacted.
The lines have been drawn in the social networking realm, as both Facebook and MySpace announce plans for their new advertising platform that uses the information the social networking sites have on their members. Tim Hoang reports.
According to new research compiled by eMarketer, virtual worlds are becoming more and more popular with young people.
A new survey from Prospero Technologies shows that 88% of businesses expect to increase their social media spend in 2008. The companies who responded were set to either increase (58%) or significantly increase (30%) the amount of money they invested in these channels.
Ted Rheingold, the founder of the Dogster and Catster social sites for pet owners, advised delegates at the Future of Web Apps on the teething pains that attend turning a simple gimmick or tool on the web into a full-time job.
From a legal perspective, User Generated Content (UGC) can cover Blogs, Forums, Video, Photographs, Audio, Software Code and other postings. UGC can encompass any content which users upload or post online. With such a wide array of UGC, there’s an equally wide number of ways in which content on a website you own might contravene the law.
Music’s New Conundrum: Too Much Choice examines the positives and negatives of the new era of music that allows consumers access to all the music that they want, and plenty that they don’t want. Is this embarrassment of riches making it too hard to find the good stuff?
The US National School Boards Association has published a report showing that the vast majority of children are using online social services and are contributing creatively to online communities.
The British Interactive Media Association (BIMA) is organising an event to discuss the latest, greatest social networking site, Facebook, on the 17th October.
New-age advertisers frequently create viral campaigns and use social media to encourage their advocates to ’spread the word’. But is this money well spent? A new paper from JupiterResearch casts some doubt on the strategy.
A new paper from Akshay Java, Xiaodan Song, Tim Finin, and Belle Tseng at the University of Maryland aims to tackle one of the great existential mysteries of our time: the appeal of microblogging service Twitter.
Online address book service Plaxo has added social network-style features to its offering. The service was last updated in June, when Calendering, LinkedIn and Google integration were added to the service.
A poll commissioned by search agency Tamar shows how brands might win and lose on social media sites.
Research conducted by Immediate Future shows the “top brands” as perceived online and offline constitute two very different hierarchies.
Back for the second year, Virtual Worlds Forum Europe 2008 is produced by the Virtual Economic Forum, Europe’s leading virtual worlds media company. Three days of congress, expo and workshops covering entertainment, enterprise, community, education, marketing, regulation, and finance… plus lots more.
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