Social media marketing has been high on the agenda for many communications experts. Most marketers can see how the Internet has revolutionised the way the general public communicates, but many are still unsure whether they can leverage this technology to push brand messages.
One company that believes it has developed a way to start measuring social media is Alterian. We speak to David Eldridge, CEO of the marketing software firm about how businesses can combine both profile and usage data to create a better, tailored user experience.
NMK's Tim Hoang interviews James Scroggs of SpinVox about the company's secrets of success and the way both the Web and the business world are likely to evolve to embrace social media.
FriendFeed is the latest social media tool on everyone's lips. Tim Hoang finds out why the latest doyen of the Web 2.0 world might have longer legs than others.
MySpace, the world's most popular social network has announced a programme that will allow its members to share profile data with other social and community websites across the Internet.
A recent study from Canadian research group, Pollara, could prove to be a rude awakening for marketers keen to exploit social media as a channel for pushing brand messages. According to the study, so called social media influencers may not have as much sway as marketers thought them to.
Malaria affects approximately 515 million people each year and kills between one and three million, one-third of whom are children. Having had a close up view of the mosquito-based disease during a visit to Africa, a young British entrepreneur has created a social networking site that aims to fight it.
The ability to measure the influence and reach of social media is seen by many as the Holy Grail of communications and marketing. Tim Hoang attended the Chinwag debate, Measuring Social Media.
The University of Westminster hosted an evening with Mark Borkowski - the publicist, pundit and founder of the eponymous PR agency - at The Old Cinema, on Regent Street. Never one to shirk from controversy, Borkowski did not hold back on his opinion of what the new digital arena meant for those of us working in the media. Tim Hoang attended the event.
What is the role of PR agencies in the wild frontier of the social web? Do traditional PR agencies even have a future as digital agencies and marketing agencies jockey for position to take control of marketing and communications projects? PRs and digital media experts met on November 20 in the twelfth of our Beers and Innovation series of events to discuss the issues. Ian Delaney reports.
The relationship between the world of journalism and public relations was turned on its head after Chris Anderson of Wired magazine blacklisted public relations officers who had sent him press releases which were not relevant. Tim Hoang reports on the fall out and the response from both sides.
A new survey from Prospero Technologies shows that 88% of businesses expect to increase their social media spend in 2008. The companies who responded were set to either increase (58%) or significantly increase (30%) the amount of money they invested in these channels.
A survey from Webtrends shows that few businesses have embraced the ‘push-button publishing’ power of blogs and that email remains the number one marketing tool for firms on the Web.
Deloitte’s ‘State of Media Democracy’ survey shows a strong demand for user-generated content, but also considerable cause for celebration among traditional media producers.
New-age advertisers frequently create viral campaigns and use social media to encourage their advocates to ’spread the word’. But is this money well spent? A new paper from JupiterResearch casts some doubt on the strategy.
A new paper from Akshay Java, Xiaodan Song, Tim Finin, and Belle Tseng at the University of Maryland aims to tackle one of the great existential mysteries of our time: the appeal of microblogging service Twitter.
Online address book service Plaxo has added social network-style features to its offering. The service was last updated in June, when Calendering, LinkedIn and Google integration were added to the service.
A poll commissioned by search agency Tamar shows how brands might win and lose on social media sites.
The inexorable rise of social media and social networking sites continues apace, affecting purchasing decisions even within the disciplined confines of IT departments, according to a new report from IT Toolbox.
Research conducted by Immediate Future shows the “top brands” as perceived online and offline constitute two very different hierarchies.
Our final keynote, Jyri Engeström, spoke on the topic of ‘The Social Mobile Web’ and offered key principles for building a web service that works.
Keynote speaker Dan Gillmor spoke on the subject of where we will find the next phase of journalism. His answer was that it was unlikely that this would be from existing media outlets.
The first panel of the day covered the ways in which established media players are working to capture some of the excitement that’s been generated around social media. Ian Delaney reports.
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