The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.
moreWith belts tightened, and so many self-styled social media consultancies out there, how can marketers know who to trust? New Media Knowledge looked at the important things to consider when looking for a social media consultancy.
moreMobile marketing is muscling in on its counterparts. It can deliver fantastic results. Yet there remains some trepidation about it, which is reflected by the small slice of the marketing budget given to the discipline. So what needs to be done to put marketers at ease; should they outsource or insource their mobile B2B and B2C campaigns and data management?
moreA panel discussion at the Internet World show this morning concerned the ways digital agencies might embrace or resist the threats and opportunities of a changing marketplace. Ian Delaney reports.
moreThe UK's quirky innovation culture has been taxing the minds of a lot of people recently. Come along to the seventh Beers & Innovation night to explore how marketing and advertising agencies push the boundaries and innovate in their sector. Hear from practitioners and experts in the field and have your say on the issues...
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