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Content tagged with: strategy
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Give Your Marketing a Nudge: Exclusive Interview with Nudge Social Media
According to research out this week more than a quarter of firms are heavily involved in social media and most intend to attribute more budget to the platform next year. New Media Knowledge caught up with Toby Beresford, commercial director of social media agency Nudge, to see what it’s working on and predictions for next year.
moreDriven to SEO: Volvo Expands Digital Marketing Strategy
As the economic crisis has forced car manufacturers to reassess their marketing models to attract buyers from an apparently ever-dwindling pool, Swedish car manufacturer Volvo is looking at digital marketing to improve its fortunes. New Media Knowledge spoke to the people behind Volvo’s new digital strategy to see what it will entail.
moreGoverning Digital
Richard Greenhalgh, Managing Director of EHS Brann Discovery, discusses the growing need to put data governance at the heart of business strategy.
moreHow to Attract More Clients
Imagine life with a steady flow of new client enquiries. Every month, interested decision makers make contact with you. They either come recommend by someone who knows you – or they have read your useful, helpful and interesting material. Before they even speak to you, they like what they have heard.
moreNGOs must improve web strategies
Blogs, webcasting and online discussion groups are changing the way charities campaign and consult, according to a new report. But the report reveals that there is also a real need for charities to think more strategically about how to exploit other new opportunities presented by online tools
moreDigital Marketing: Focus On Results
To counter the myths about digital marketing and communications AKQA have penned a set of principles illuminating how to approach digital strategy. Here, the first of their '10 Commandments' explores why we should focus on results...
moreDigital Advertising Strategy Countdown
In his overview of the forthcoming Ten Commandments Of Digital Advertising Strategy series of articles, AKQA's Saher Sidhom runs down the complete list. Agree, have a bone to pick or your own commandments to add? Then blog it or comment on the NMK site...
more10 Commandments of Digital Advertising
Digital is finally out of the ghetto. But how can you play to and demonstrate its strengths strategically? Leading agency AKQA outline the 10 Commandments of Digital Strategy in a series of articles for NMK and have launched a blog to discuss the issues...
moreTagged events
Management and Leadership for Creatives - Half Day
Aimed at managers in digital or creative agencies, this new course aims to empower delegates with an improved knowledge of management and leadership tools. It will also provide delegates with a set of practical steps so that they can use put their new knowledge into immediate use.
moreLocation: Imagination, 25 Store Street, London
Price: £110.00
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