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Social networking: Effective marketing through online business communities

The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.

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Opinion: What Happens to Newspapers?

The University of Westminster's Geoffrey Davies responds to issues raised at the recent NMK panel event on the subject.

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Interactive Training Goes Online

The iMedia qualification from OCR gives students of interactive media, and those wanting to enter the industry, access to a sophisticated range of tools and an up-to-date qualification...

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UK's First Search Training Initiative

Greenlight has launched the UK's first specialist search training division, Catalyst. It's remit? To demystify Search Engine Optimisation and Pay-Per-Click techniques for businesses of all sizes...

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