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Content tagged with: reputation
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The Things They Say: Managing Online Reputation
Managing the corporate reputation online has become a main focus for marketing managers. New Media Knowledge’s Chris Lee caught up with Vikki Chowney of new reputation management site Reputation Online to see what best practice firms should deploy to monitor their online reputation and respond to negative “buzz”.
moreThe Online Brand Wagon
Research conducted by Immediate Future shows the “top brands” as perceived online and offline constitute two very different hierarchies.
moreWinning reputation wars online
In the era of blogs and consumer-driven message boards, protecting your brand is a more complicated process. Mark Rogers gives some advice on how to minimise brand risk and outmarket the detractors...
moreTagged events
What Happens to Online PR?
SOLD OUT! The online world means that reputations are being built, and destroyed, on blogs, review sites, message boards and now twitter. Your search ranking might plausibly be described as a reputation index. But has the PR industry moved fast enough to cope?
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