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Content tagged with: reputation

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The Things They Say: Managing Online Reputation

Managing the corporate reputation online has become a main focus for marketing managers. New Media Knowledge’s Chris Lee caught up with Vikki Chowney of new reputation management site Reputation Online to see what best practice firms should deploy to monitor their online reputation and respond to negative “buzz”.

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The Online Brand Wagon

Research conducted by Immediate Future shows the “top brands” as perceived online and offline constitute two very different hierarchies.

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Winning reputation wars online

In the era of blogs and consumer-driven message boards, protecting your brand is a more complicated process. Mark Rogers gives some advice on how to minimise brand risk and outmarket the detractors...

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