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Rough Guide to: Pay-Per-Click Advertising
Pay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider.
moreMSN Chat Rooms Closure - Good, Bad or Ugly Move?
Why did MSN close down its chat rooms across Europe, and were its competitors right to criticise this move so harshly?
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