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Online advertising is continuing to defy the downward trend of traditional advertising budgets. Research from Nielsen Online shows that the number of UK online display ad campaigns grew 11 percent in the second quarter of 2009 compared to the same period the previous year. On a global level, in July, Zenith Optimedia predicted that global online advertising spend will rise by 10.1 percent this year. In this article, Joëlle Frijters, Improve Digital, explains the concept of 'ad network optimisation'.
moreWhat it really takes to get a top-ten listing for your site, and advice on what you can do yourself to improve your site's search engine rankings.
moreThis is a key time in the evolution of your online offering. It is crucial that you understand the new online consumer and know how to meet their desires - and more importantly, understand what makes them buy. We all know World Wide Web is the new global marketplace, now it's time to show everyone what you have to offer.
moreThis evening seminar examines what it really takes to get a top-ten listing for your site, and gives advice on what you can do yourself to improve your ranking. Supported by UK Online for Business and Business Link for London.
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