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Content tagged with: optimisation

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Ad network optimisation is not a 'dark art'

Online advertising is continuing to defy the downward trend of traditional advertising budgets. Research from Nielsen Online shows that the number of UK online display ad campaigns grew 11 percent in the second quarter of 2009 compared to the same period the previous year. On a global level, in July, Zenith Optimedia predicted that global online advertising spend will rise by 10.1 percent this year. In this article, Joëlle Frijters, Improve Digital, explains the concept of 'ad network optimisation'.


Search Engine Optimisation

What it really takes to get a top-ten listing for your site, and advice on what you can do yourself to improve your site's search engine rankings.


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