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Social networking: Effective marketing through online business communities

The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.

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Content tagged with: charity

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FrogspawnCreatives.com – Grow Together

In this article, Luke Bradford talks about one his last projects: FrogspawnCreatives.com. The website is a completely free to use interface which enables charities to find professionals working in the media willing to help those charities produce creative projects.

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NMK Podcast - Episode Nine - Twittering Bletchley Park

Dr Sue Black of the University of Westminster has been using social networking, specifically Twitter, to raise awareness of the plight of Bletchley Park, including a big boost from the author and actor Stephen Fry. She spoke to NMK about how she’s hoping to help preserve this important piece of British – and computing – history.

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NMK Podcast - Episode Eight - Dog's Trust

Dogs Trust is a major UK-based charity dedicated to educating dog owners on best practice and finding caring homes for dogs across the world. The organisation’s digital marketing manager, Jacqui Darlow, talks to NMK about its social media strategy, which includes DoggySnaps, its own “Facebook for dogs”, and Twitter, where it has almost 6,000 followers.

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Charities Eye Digital Platforms to Reverse Downward Trend

As charities feel the squeeze during the economic downturn New Media Knowledge looks at how the sector can use digital platforms to increase donations.

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Straight from the Horsesmouth

When so much talk in the Web 2.0 world is centred around the business of making money, New Media Knowledge talked to the founder of one ‘pro-social’ network, for which the net benefit of the public is core to its ethos.

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Fundraising in a Networked World

Fundraising is surfing a sea change. The rapid rise of the Internet means that individuals are being given the tools and becoming empowered to take a stand for their favourite cause more than ever before. A contributed article from Everyclick.

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