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Social networking: Effective marketing through online business communities
The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.
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Price: £225.00 Reduced to £0.00 if you are eligible for a discount.
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Content tagged with: mobile
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BBC launches new mobile apps
At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.
moreMobile Retailing is on the Move
Benjamin Dyer, director of product development at ecommerce supplier Actinic, reflects on the reality of that most elusive of future technologies: mobile commerce.
moreHot Property: Real Estate’s Online Revolution
With the unveiling of Rightmove’s iPhone app, Sarah Beeny’s new website and the launch of a semantic search site, Gartoo, the competitive UK online property market is hotting up. New Media Knowledge went prospecting for answers on where it’s heading.
moreNMK Podcast - Episode Ten - Location-Based Digital Services Firm Iome
The rapid rise in smart phone adoption has led to an increase in location-based digital services, which could provide massive opportunities, especially on the High Street. Phil Eames is CEO of iome,a British firm which is helping develop this fast-growing market. Here he speaks to NMK about the potential for location-based digital services.
morePodcast Seven: NMK Talks to the Mobile Marketing Association
This week, NMK is joined by two senior members of the Mobile Marketing Association (MMA) to talk about its role in promoting mobile media guidelines and best practice, as well as discuss the future of this fast-growing sector.
moreIn-Game Advertising: Not Mass Market….Yet
In-game advertising may lack the widespread appeal of other ad platforms but can be effective in engaging audiences, a survey suggests. New Media Knowledge took a look at in-game advertising’s potential.
moreRinging the Changes: Newspapers Look to Reverse Fortunes
Influential media mogul Rupert Murdoch recently called for newspapers to start charging for online content to offset the loss of ad revenue. New Media Knowledge took at look at how one major European news outlet is changing its model to generate income.
moreGuardian Mobilises
The Guardian this week launched its new mobile site. NMK talked to project lead Marcus Austin to learn more about the company's strategy over the site.
moreChange of Voice: Interview with voice-to-content developer SpinVox
The choice of channels in which humans have to communicate with and update their friends, family and associates has grown inexorable in the last decade. One growing channel is the instant conversion of voice-to-content. New Media Knowledge met a UK innovator pioneering the technology.
moreMWC 2009: New Media Services Well Placed in Recession, Delegates Agree
The great and the good of the mobile industry met this week at Mobile World Congress in Barcelona. In the depths of a global recession the industry is witnessing mixed fortunes. New Media Knowledge caught up with some exhibitors and visitors to gauge their thoughts on the show.
moreMWC 2009: Social Networking Over Mobile Devices
The convergence of mobile technologies, GPS and mapping technologies are leading to innovative new social networking technologies via handheld devices. At MWC 2009 New Media Knowledge took a look at what the future holds for social networking.
moreMWC 2009: Building Mobile Governance
As mobile technologies continue to impact increasing areas of our everyday lives, NMK’s Chris Lee met up with one firm looking to enable mobile government.
moreMobile Advertising Case Study: How Britvic Got There First
As the mobile phone becomes a key battleground for new media marketers, drinks giant Britvic has ramped up its mobile strategy. New Media Knowledge caught up with the marketing firm charged with executing it.
morePrivate Property: Mobile Marketers Accused of Compromising User Privacy
As more and more consumers access the Web via mobile devices, fears have arisen about user privacy on mobile devices. New Media Knowledge looks at a storm brewing in the US which could have implications here.
moreClub Class: Mobile Gaming Goes Multi-Player
With the mobile gaming market expected to almost double in size in the next four years, New Media Knowledge caught up with one of the industry’s leading protagonists to talk about multi-player gaming and advertising developments in the mobile space.
moreCasual Affair: PopCap on Casual Gaming and Beating the Crunch
The ‘casual gaming’ industry is one of the fastest growing sectors in new media. New Media Knowledge’s Chris Lee caught up with one of casual gaming’s leading protagonists to talk about the industry and why they believe it is recession-proof.
moreSky Appoints its First Head of Mobile Advertising: an Industry Viewpoint
With broadcaster Sky strengthening its mobile ambitions with the appointment of Tim Hussein, NMK spoke to Russell Buckley, newly appointed chairman of the Mobile Marketing Association, about what this means for the industry.
moreBrief Encounter: Richard Mower, PocketSurfer
What about the mobile Web away from mobile phones? While the dongle/laptop combo is the primary choice for some, PocketSurfer has other ideas.
moreMobile Surf's Up
The mobile Web has long been thought of as the next step for the Internet. Location-based services, micro communications and instant picture sharing could potentially revolutionise the way the public interacts with the Web and the way they communicate with each other.
moreWaste of White Space?
Unused TV airwaves are set to underpin the next generation of wireless products, according to Larry Page, co-founder of Google. Tim Hoang reports.
moreMobile Shopping Finally Here?
According to figures from Juniper Research's Mobile Web 2.0: Leveraging Location, IM, Social Web & Search report, mobile 2.0 applications currently generate $5.5 billion. With the sum expected to rise to $22.4 billion by 2013, businesses are unsurprisingly looking to target this lucrative market.
moreMobile Forecast
There are nearly four billion mobile phone handsets in use worldwide, roughly four times more than the number of computers. As handsets become more advanced, it seems an obvious route for operators to look at revenue streams other than voicecalls.
moreOutside the Box
As mobile technology becomes more advanced, users are becoming less reliant on carriers for accessing content, according to a new report. The survey, Mobile Content Survey Results by ABI Research showed how mobile users are turning to a variety of sources, such as the web and their own personal collection to upload content onto their mobile phones.
moreFree Downloads Top Mobile Search
Search engines are the home pages of many Internet users around the world - a gateway to the World Wide Web. In the mobile environment, search engines are a good match, catering to those who need instant information. This could be the location of a restaurant, the phone number for the nearest tailor or times for the local cinema.
moreMicrosoft and Yahoo! Launch Mobile Apps
Despite the ongoing acquisition saga, both Microsoft and Yahoo! have announced plans to take a bigger slice of the mobile industry. Tim Hoang reports.
moreLinkedIn Goes Mobile
Users of business-based social networking site LinkedIn can now access their business contacts on their mobile phones.
moreThe Future of Mobiles is Open
According to analyst house, MultiMedia Intelligence, the evolution of mobile handsets from a dedicated device to an open platform is set to be one of the most significant developments in the mobile industry in 2008.
moreMobile Advertising Not Ready Says IAB
With some predicting that the next logical evolution in the world of social networking being to mobilise the content, the Internet Advertising Bureau (IAB) has revealed that at present the market is not yet ready to subsidise mobile content through advertising. Tim Hoang reports.
moreMobile Travellers
As WAYN (Where Are You Now?) announces its plans to incorporate mobile technology into its offerings, Tim Hoang examines how this move could revolutionise the travel industry.
moreBeers & Innovation: Filthy Lucre
What can the digital industry learn from the adult entertainment sector? At the latest in our Beers and Innovation series of events, NMK dons its grubby mac to uncover the ways in which mainstream internet businesses might evolve by emulating this often uninvestigated industry. How might you adopt some of these tools and techniques to generate new business, embrace change and engage with mass markets effectively?
moreWho Should Do Your Mobile Marketing?
Mobile marketing is muscling in on its counterparts. It can deliver fantastic results. Yet there remains some trepidation about it, which is reflected by the small slice of the marketing budget given to the discipline. So what needs to be done to put marketers at ease; should they outsource or insource their mobile B2B and B2C campaigns and data management?
moreIs SMS about to Whither as a Marketing Tool?
Lee Bowden of Piri asks whether the future of mobile marketing lies outside the realms of the humble SMS message.
moreNMK Forum: Jyri Engeström
Our final keynote, Jyri Engeström, spoke on the topic of ‘The Social Mobile Web’ and offered key principles for building a web service that works.
moreUnlock the Mobile Data Treasure Chest
Lee Bowden of Piri details the stepping stones to making money from mobile marketing.
moreMobile Web 2.0
Operators and handset manufacturers have been heralding the imminent arrival of the mobile web for some time. But in the words of the sage of Salford, Steven Morrissey, "How soon is now?"
moreNew Directions In Mobile
Where to start with New Directions In Mobile, the NMK event held on 3rd October? It was all in the mix covering mobile TV, the mobile web, business models, user-generated content, statistical trends, and brands on mobile, reports Deirdre Molloy...
moreText Reminders For New TV Shows
In beta trials around Britain, fans of the supernatural have been ditching the Ouija boards and Tarot cards and turning to SMS text-delivery TV reminder service whensiton.com, which is launching this month...
moreGames Via Web Affiliates & T-Mobile
After inking a deal with T-Mobile to launch their popular PrizePlay games in the UK, Sennari is now offering website owners the opportunity to earn cash as affiliates by providing free mobile game downloads...
moreEMI & T-Mobile Put Ads In Mobile Video
EMI Music, the world's largest independent record company, and T-Mobile, one of the world's largest mobile operators are collaborating on a trial of ad-supported mobile video with the support of mobile advertising pioneer Rhythm NewMedia...
moreConchango Power New Virgin Mobile Site
Virgin Mobile has unveiled a new-look e-commerce-enabled website, designed and built by European interactive media agency, Conchango, that goes beyond serving pay-as-you-go customers...
moreMobile & handheld usability testing
Mobile and handheld usability testing is crucial to your business, Trenton Moss explains. Find out why and what you need to do for this unique medium...
moreMobile Design Innovation & Older Users
The desire for a less cluttered, stress-free lifestyle is reaching into the sphere of mobile phones, according to recent research carried out by user-centred design company Instrata. But making phones accessible shouldn't mean dumbing-down, says Rachel Jones...
moreFlash Enhances Mobile User Experience
The new Flash Lite player lowers costs and development time, has a bigger developer community and is coming pre-installed on new handsets. Compared to WAP, it's a gift to mobile marketers seeking to develop richer mobile experiences says Gareth Evans...
moreHearst Mags Direct To Consumer Mobiles
Hearst Publications, one of the world's largest magazine publishers, has announced the launch of its own mobile sites for Cosmopolitan, CosmoGIRL! and Seventeen and is selling branded content directly to consumers on any US network...
moreMobile Animation Series Sold To Fox
Fox TV Studios has optioned the 'Foreplay' property, a made-for-mobile animated dating series from Chooz, acquiring all U.S. mobile rights as well as worldwide television, home entertainment, Internet, publishing and merchandising rights...
moreMobile Marketing With Video Portals
Universal McCann and VoxSurf VideoLab's strategic partnership claims to offer the first rich 3G mobile brand experiences with multi-media video portals enabling brands to promote direct-to-consumer by simply making a 3G videocall...
moreMobile Youth Get More Sophisticated
Enpocket and Harris have jointly produced the Mobile Media Monitor UK, revealing new levels of sophistication amongst mobile consumers with the majority of the 18-34 age group now using picture messaging and the mobile internet...
moreeScratch Card Wins Enterprenurial Gong
Telescratch's SSR (Splash, Scratch and Reveal) technology gained them the area winner gong in the Lloyds TSB BIG! Idea compeitition, celebrating innovation among South West England's entrepreneurial companies...
moreNew Awards For Mobile Internet Portals
In step with the rise of direct-to-consumer services via mobile, Bango has announced its inaugural Golden Gongs for mobile internet portals. A timely move, given that the majority of 18-34 year olds now use the mobile internet...
moreFilm Producers Tackle Mobile Content
The recent launch of Production TLMH Limited sees 75-years of film production experience for both large and small screens, applied to mobile content creation...
morePersonalised Mobile Moves Up A Gear
Creative media content company TLMH has entered the mobile entertainment industry with a new technology enabling people to get pictures of themselves seamlessly integrated into existing photographs or videos and sent to their mobiles...
moreMobile Ticketing @ Six Nations Games
Following the partnership between O2 and Mobiqa during the recent O2 Music Festival, Mobiqa are now supplying mobi-tickets for O2's exclusive Blue Spaces at Twickenham, the home of English rugby...
moreNext Gen Mobile Apps Panel Launches
Launched earlier this month, the University of Oxford Next Generation Mobile Applications Panel is already attracting some of the best and most creative thinkers in the mobile applications industry...
moreMobile & Relationship Marketers Unite
Alliances between direct marketing and mobile marketing specialists in the mobile space are becoming more frequent, more strategic and potentially more beneficial to consumers, as the partnering of TEQUILA\ and Enpocket indicates...
moreUK Mobile Ticketing Takes Global Award
Mobiqa, an Edinburgh-based technology company supplying fully optimised barcodes to mobile phones, won a global award for its newest product at the 2005 Global Messaging Awards last week...
moreMobile Art @ National Portrait Gallery
The National Portrait Gallery has launched a new service to download Lee Miller photographs to mobile phones. The pictures can be ordered by text message and then downloaded as wallpaper to personalise handsets...
moreMobile & inkjet recycling push
A recycling business has launched an innovative recycling appeal for Comic Relief. The deadline for sending in your unwanted mobile phones and inkjet cartridges is 15 April...
moreCommunities On the Move
On 17 February 2005 NMK held an evening roundtable event looking at the latest trends and social and commercial aspects of mobile communities - read the report...
moreMobile - a new blogosphere
The blogging phenomenon proves it is consumers who are driving new thought and innovation. Mobile phones too can unite like-minded individuals. But the mBlog? Peter Larsen says it is more than just a hybrid of the two...
moreThe Mobile Future
While fixed-line telephony has radically changed the way we have interacted over the past hundred years, the explosion of mobile communications has had an even greater impact. Alasdair Scott examines how our communication with mobiles will change within the next five years.
moreTagged events
Location: The Grosvenor Victoria Hotel, London, UK
Price: £1249.00
Social Networking World Forum and Mobile Social Networking Forum
The two day conference and exhibition will provide a focused platform for the global social media industry. The conference aims to address core issues such as monetization, future technologies/services, engaging social groups with brands and how businesses can get the most out of social and business networks.
moreLocation: Olympia, London
Price: £0.00
New Directions In Mobile (NMK)
There's no denying mobile's huge impact on the economy, communications, entertainment and social interactions. The development of content and services for mobile is a major growth industry. This afternoon event will examine some of the key developments in mobile: how mobile and wireless technology has changed the way we do things, relevant and unobtrusive marketing, trends to watch and future opportuntities, and key innovations and business models...
moreLocation: 01Zero-One, Hopkins St, Soho, London W1F 0HS.
Price: £80.00
Part 2: IPTV & the Future of Mobile TV
Mobile TV and exploiting the opportunity. What does convergence mean for the creativity of branded content projects?
moreLocation: The Arts Club, Dover Street, London.
Price: £125.00
New Directions In Mobile (NMK)
There's no denying mobile's huge impact on the economy, communications, entertainment and social interactions. The development of content and services for mobile is a major growth industry. This afternoon event will examine some of the key developments in mobile: how mobile and wireless technology has changed the way we do things, relevant and unobtrusive marketing, trends to watch and future opportuntities, and key innovations and business models...
moreLocation: 01Zero-One, Hopkins St, Soho, London W1F 0HS.
Price: £80.00
Mobile TV Workshop: Usability At The Cutting Edge
Serco Usability Services is running a hands-on workshop which looks in detail at the emerging technology of mobile television.
moreLocation: Barnard?s Inn Hall, near Chancery Lane, London.
Price: £400.00
Mobile Marketing 2006
Marketing Week & NMA have joined forces to give you the only event that will bring together cutting-edge brand marketeers to discuss the real life challenges in implementing mobile marketing campaigns and brainstorm to find the solutions.
moreLocation: Kensington Close Hotel, London.
Price: £0.00
MuLiMob Networking Event - Supporting Independent Mobile Music
The MuLiMob Networking Event tries to stimulate discussion between Independent Music Labels and the Mobile Industry in order to support the music and artists you cannot find on commercial radio stations, thereby enhancing multilingual and multicultural diversity.
moreLocation: Kettners Champagne Bar, 29 Romilly Street, Soho, London, W1D 5HP.
Price: £0.00
Interactive @ In The City (NMK)
On Saturday 1st October, NMK host the Interactive day of the annual 3-day In The City music industry conference and convention, now in its 14th year. Held this year in Manchester, In The City has joined forces with NMK to explore the emerging market for selling, marketing and consuming music on the move. Leading players in the digital music arena will be on stage and under the spotlight....
moreLocation: The Midland Hotel, Peter Street, Manchester, M60 2DS.
Price: £581.25
Venus Rising: Where Is Mobile Taking Us In The 21st Century?
With over 75% of the UK population owning a mobile phone, women are a crucial sector of the mobile market. However, most technology is developed by men, so is the feminine perspective being taken into account?
moreLocation: The Science Museum's Dana Centre, 165 Queen's Gate, South Kensington, London SW7 5HE
Price: £0.00
Introduction To Mobile Marketing (NMK)
With best practice examples and hands-on exercises, this course tells you about mobile marketing, and in particular current SMS and mobile applications enabling you to incorporate the use of mobile into your marketing activities.
moreLocation: 01zero-one, Peter Street, Soho, London W1F 0HS.
Price: £240.00
Mobile Futures Workshop (Brighton)
This two hour workshop devised for Wired Sussex by Nigel Nicholas and Danny Wootton respectively CEO & COO of Move2Mobile Limited will provide a practical session relevant to digital media and technology companies looking to expand or streamline their commercial offering into the mobile market.
moreLocation: Koba, 135 Western Road, Brighton BN1 2LA.
Price: £25.00
Introduction to Mobile Marketing
With best practice examples and hands-on exercises, this course tells you about mobile marketing, and in particular current SMS and mobile applications enabling you to incorporate the use of mobile into your marketing activities.
moreLocation: 01zero-one, Westminster Kingsway College, Peter Street, London, W1F 0HS
Price: £240.00
Mobile Learning - flash-in-the-pan or the next big thing?
Just like e-learning, mobile learning has its limitations but it also provides a host of new possibilities to deliver learning when you need it, literally wherever you are. This conference will explore just where we are in delivering learning using mobile devices.
moreLocation: Novotel London West, Hammersmith, London
Price: £250.00
Cybersalon: Mobile Futures
Cybersalon continues its residency at new regular venue the Dana Centre with 'An Investigation into the Nature and Impact of the Ubiquitous Mobile'.
moreLocation: Dana Centre
Price: £0.00
Cybersalon: Mobile Futures
An exploration of the ramifications for culture and society of developments in wireless and mobile technology.
moreLocation: Dana Centre
Price: £0.00
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