Latest Articles

How bookseller Blackwell used long tail search to increase sales

With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.

more

The future’s bright for the social Web, say experts

The benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.

more

Ecommerce Still Growing: Actinic Survey Confirms Robustness of SME Online Retail

Actinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.

more

• Facebook Places throws down gauntlet to location-based social networks
• Could consumer ignorance hurt mobile advertising?
• Net Neutrality: What’s all the fuss about?
• First Social Media Campaign Hall of Fame Released
• Buzz monitoring at the crossroads: Interview with OpenAmplify
• The things they say: Word of mouth marketing laid bare
• Last call to directly shape Creative Media Industries via far-reaching consultation

Related Articles

• To Be a Better Leader, Give Up Authority

  Professor Vlatka Hlupic (Westminster Business School), in association with A.D. Amar and C. Hentrich, is publishing an article in Harvard Business Review in December. The article argues that the complexity of the recurrent business environment demands new mindsets and leadership skills, and concludes that relaxation of control can benefit any knowledge based company.

  more

• The British Dental Association Gets Its Teeth into Social Media

  Dentists across the UK can now benefit from an interactive web resource and engage in social media with other dental professionals thanks to a new website. New Media Knowledge opened wide and delved deep. more

• Measuring Social Media: Exclusive Interview with Omniture

  Measuring the impact of social media on an organisation’s brand has become a key consideration for marketers in recent years. New Media Knowledge spoke to one measurement specialist to get a steer on best practice. more

• King of Popular Media: Michael Jackson’s Death

  The death of Michael Jackson signified the first fatality of an international megastar in the social media era. Recent statistics into the online ‘buzz’ in the aftermath of Jackson’s passing make interesting reading. New Media Knowledge crunched the numbers and had a look how buzz monitoring could be useful for business. more

• Real-Time Internet: what is it and does it matter?

  There is more and more buzz these days about real time Internet, but what is it? How is it used and mostly importantly does it actually matter? Joe Hughes of Yomego explains the latest trend. more