Latest Articles

Squaring Up: A Closer Look at FourSquare

The location-based social network FourSquare has really divided opinion among users and even raised security fears with the launch of a spoof website. FourSquare also offers opportunities for marketers to tap into members in their area, so New Media Knowledge decided to get the views of a leading Internet marketer to evaluate the pros and cons of FourSquare.

more

Facing Up: How to Create Successful Facebook Groups

The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.

more

SDL Tridion Case Study: Virgin Money

Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.

more

• The Essential Guide to Link Building
• What’s more important for interactive teaching tools, creative freedom or the curriculum?
• Rural business Blurtit.com bite at the heels of Yahoo Answers and Answerbag
• The New Rules of Engagement
• What your data tells you
• 'Go Freelance' — free 32-page e-book
• Web entrepreneurs share secrets of their success

Related Articles

• To Be a Better Leader, Give Up Authority

  Professor Vlatka Hlupic (Westminster Business School), in association with A.D. Amar and C. Hentrich, is publishing an article in Harvard Business Review in December. The article argues that the complexity of the recurrent business environment demands new mindsets and leadership skills, and concludes that relaxation of control can benefit any knowledge based company.

  more

• The British Dental Association Gets Its Teeth into Social Media

  Dentists across the UK can now benefit from an interactive web resource and engage in social media with other dental professionals thanks to a new website. New Media Knowledge opened wide and delved deep. more

• Measuring Social Media: Exclusive Interview with Omniture

  Measuring the impact of social media on an organisation’s brand has become a key consideration for marketers in recent years. New Media Knowledge spoke to one measurement specialist to get a steer on best practice. more

• King of Popular Media: Michael Jackson’s Death

  The death of Michael Jackson signified the first fatality of an international megastar in the social media era. Recent statistics into the online ‘buzz’ in the aftermath of Jackson’s passing make interesting reading. New Media Knowledge crunched the numbers and had a look how buzz monitoring could be useful for business. more

• Real-Time Internet: what is it and does it matter?

  There is more and more buzz these days about real time Internet, but what is it? How is it used and mostly importantly does it actually matter? Joe Hughes of Yomego explains the latest trend. more