With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.
moreThe benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.
moreActinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.
moreThe annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
moreViral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.
moreThe growth of social media and the economic crisis have literally catapulted opportunities and entrepreneurship for online business. More and more individuals, as well as businesses have turned to the net to promote themselves and their offerings. The web is becoming more and more integrated and is having an impact not only on business, but also on popular culture. What does this mean for the individual? What does this mean for the small business, and how does this affect the large organisation? E-Business Strategist Deborah Collier has put together an overview of her thoughts for the year ahead.
moreViral marketing traditionally began when people started using email to share content with their friends. In the mobile world, despite the increasing popularity of smartphones, viral marketing still rides on SMS. Yet, the implications of depending on texting when exploiting viral marketing in the mobile arena are significant. By Nisheeth Mohan, product manager for mobile solutions and technology at Keynote Systems. more
What does Duct Tape Marketing mean and what relevance is it to me? This short article is designed to introduce the concept of Duct Tape Marketing and to give some practical advice based on the idea. By Alan Gleeson, Managing Director of Palo Alto Software. more
Change is exhilarating. It’s a rush. It’s probably what keeps you switched on in your job.
But change and risk walk hand in hand.
This complimentary seminar is for FDs, CEOs, COOs, Commercial Directors, in-house legal advisors and anyone with responsibility for risk management and insurance protection in media and technology: design, IT, content creators and distributors, direct marketing and sales promotion, multi-media, publishers and broadcasters, commercial film producers, and any brand-focused business.
It will look especially at risk issues around defamation (libel, slander), infringement of intellectual property and patent, and breach of confidentiality.
Areas to be covered:
• Recent developments and case studies
• Risk management: guidance and best practice
• How does insurance respond? The function of Professional Indemnity insurance and other IP-related covers
Bookings should be made directly with the event organiser. This is NOT an NMK event.
Location
The Groucho Club, 45 Dean Street, London W1D 4QB
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The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
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