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SDL Tridion Case Study: Virgin Money

Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.

The Essential Guide to Link Building

Link building is essential to the performance of websites. Links have been described as the ‘online currency’ due to the importance of incoming links to search engine optimisation. New Media Knowledge caught up with one of the UK’s leading lights in search marketing to learn how companies can effectively build links.

What’s more important for interactive teaching tools, creative freedom or the curriculum?

An interesting dilemma we faced recently was about developing online resources which could be used in schools. The question was should we build tools which helped teach the curriculum or tools which helped the teachers to teach the curriculum? Anthony Story explains his ideas in this article.

• Rural business Blurtit.com bite at the heels of Yahoo Answers and Answerbag
• The New Rules of Engagement
• What your data tells you
• 'Go Freelance' — free 32-page e-book
• Web entrepreneurs share secrets of their success
• Creative Futures Launch: Thurs 4th March '10
• Facebook showcases successes at TFM&A

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• NMK Podcast - Episode 12 - Seat 61

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