With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.
moreThe benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.
moreActinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.
moreMuch has been discussed by academics and practitioners about the role of virtual communities in promoting open debate, and so improving the quality of public participation and underpinning democracy. However virtual communities do not necessarily have full freedom of speech. more
Getting feedback from your customers isn't enough anymore. Letting your staff have their say as a token gesture doesn't wash. Customers, employees, citizens don't just want to be heard, they want to be involved - or at least have the opportunity to be involved. And if you don't provide that opportunity they'll do it themselves – and make noise doing it. In this article, Chris Quigley proposes that it is time to say hello to the era of "democratic consumerism". more
Small and medium enterprises are discovering how to use social media to keep in touch with their clients and social networks, and an effective way of supporting easy communication with large number of people. eOffice is one of these companies, that has changed its way of communicating. more
Dentists across the UK can now benefit from an interactive web resource and engage in social media with other dental professionals thanks to a new website. New Media Knowledge opened wide and delved deep. more
Measuring the impact of social media on an organisation’s brand has become a key consideration for marketers in recent years. New Media Knowledge spoke to one measurement specialist to get a steer on best practice. more
Back for the second year, Virtual Worlds Forum Europe 2008 is produced by the Virtual Economic Forum, Europe’s leading virtual worlds media company. Three days of congress, expo and workshops covering entertainment, enterprise, community, education, marketing, regulation, and finance… plus lots more.
Back for the second year, Virtual Worlds Forum Europe 2008 is produced by the Virtual Economic Forum, Europe’s leading virtual worlds media company. Three days of congress, expo and workshops covering entertainment, enterprise, community, education, marketing, regulation, and finance… plus lots more.
VWF is he place to make connections, be inspired and have fun. Don’t forget, we like to party. Mon 6th - Wed 8th October 2008 - The Bridge, London SE1 visit us at http://virtualworldsforum.com/
Location
The Bridge, Weston Street, London, SE1 The Bridge, SE1 Weston Street, London
Log into NMK |
Register |
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
Site created by Green on Black and designed by Imagination
StumbleUpon
Comments
You must be logged in to comment.