Latest Articles

The importance of carefully drafted contracts to IT systems development

This article highlights the importance of IT developers having a comprehensive and carefully drafted development contract with their clients in place before commencing any IT project.

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Squaring Up: A Closer Look at FourSquare

The location-based social network FourSquare has really divided opinion among users and even raised security fears with the launch of a spoof website. FourSquare also offers opportunities for marketers to tap into members in their area, so New Media Knowledge decided to get the views of a leading Internet marketer to evaluate the pros and cons of FourSquare.

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Facing Up: How to Create Successful Facebook Groups

The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.

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  Professor Vlatka Hlupic (Westminster Business School), in association with A.D. Amar and C. Hentrich, is publishing an article in Harvard Business Review in December. The article argues that the complexity of the recurrent business environment demands new mindsets and leadership skills, and concludes that relaxation of control can benefit any knowledge based company.

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• Social Unrest: Lack of Understanding Hinders New Media Marketing Investment

  Marketing investment in social media has so far failed to match the hype surrounding those platforms. New research suggests that this is due to a widespread lack of understand of the business potential for social media among marketing managers. New Media Knowledge dug into the statistics. more

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• IT “Highly Valued”, But Not a Major Contributor to Innovation - Business

  A survey has found that IT, while being “highly valued” by businesses, is not seen as a major contributor to innovation by most senior execs. New Media Knowledge wanted to find out why and what could be done to change board level minds.  more

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  Virtual worlds have opened up new sales channels for businesses. New Media Knowledge spoke to one PC vendor who has built its own.  more