Latest Articles

Greenlight analyses the new ASA regulations

The Advertising Standards Authority (ASA) has announced it is extending its powers to cover all online marketing and advertising from March 1st 2011. Under the new regulations, the UK’s independent watchdog, committed to maintaining high standards in advertising for the benefit of consumers, advertisers and society at large, will have the power to remove advertisements and statements from Facebook, Twitter and pay per click (PPC) ads on all search engines. Paul Byrne, Senior Account Manager – PPC, at independent search and social marketing agency Greenlight, looks at what this means for online advertisers.

New Media Writing Prize Last Call For Entries

Poole Literary Festival in partnership with the Media School at Bournemouth University has established a prize for new media writing. Closing Date 15 September 2010. By Gary Dalkin.

Customer service and community based knowledge

Great business value can come from harvesting and leveraging the best of knowledge that is created on communities and social networks, i.e. “social knowledge”, for customer service offered through your own contact centres and self-service systems. By Andrew Mennie.

• How bookseller Blackwell used long tail search to increase sales
• The future’s bright for the social Web, say experts
• Ecommerce Still Growing: Actinic Survey Confirms Robustness of SME Online Retail
• Facebook Places throws down gauntlet to location-based social networks
• Could consumer ignorance hurt mobile advertising?
• Net Neutrality: What’s all the fuss about?
• First Social Media Campaign Hall of Fame Released

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