In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreWhile the definition of Web 2.0 has been argued between digital specialists for some time now, the same key themes prevail. According to Wikipedia, Web 2.0 technology enhances "creativity, information sharing, and, most notably, collaboration among users". The definition of Web 3.0 however is much more difficult to define. more
Online businesses are planning to enhance their online customer experience by integrating rich Internet enhancements, such as personalisation and user-generated content. Over half of those questioned expect to roll out new features within the next six months and 93 percent are set to incorporate the technology by next year. more
Dr. Conleth O’Connell of Vignette Corporation discusses the changes that can and should come in advertising and marketing thanks to improved technology. more
Notes from a roundtable discussion for Microsoft on the future of blogging. more
Trenton Moss believes that accessible websites not only make more money, but save more money. In the second part of his accessibility benefits article he examines how... more
Both days bring together the foremost innovators, thinkers, manufacturers, post-production companies, distributors, exhibitors and film-makers involved in the future of cinema.
What is Exploring D-Cinema 2?Location
National Film Theatre 1, South Bank, London SE1.
Comments
You must be logged in to comment.