In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreChannel 4 launched its 4iP initiative this week which aims to stimulate public service digital media across the UK. New Media Knowledge engaged the UK digital media community to see what it thought of 4iP. more
With the BBC launching its own Top Gear YouTube channel, Tim Hoang looks at the reasons for this move into video-sharing sites. more
Chip giant Intel and media outfit Yahoo! have come together to create the ‘Widget Channel’, a television application framework primed for TV and other consumer electronics devices. more
While the definition of Web 2.0 has been argued between digital specialists for some time now, the same key themes prevail. According to Wikipedia, Web 2.0 technology enhances "creativity, information sharing, and, most notably, collaboration among users". The definition of Web 3.0 however is much more difficult to define. more
One of the growing concerns with the businesses looking to invest in the social media phenomenon is whether such sites can actually generate substantial revenue. The key to portals such as MySpace, Bebo and the like is that they are free and allow anyone to access content. more
You will work in groups to formulate a programme treatment or use your idea from Module 1. This could be a current news item, magazine article or local knowledge. You will learn full journalistic techniques, practical planning for each shoot, plus practical exercises on presentation, talking to camera, interviewing and single camera shooting with a presenter.
2 days: Thur 28 & Fri 29 July 2005, 11am-5pmLocation
01zero-one, Peter Street, Soho, London W1F OHS.
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