DAY 1 – SOCIAL NETWORKING STRATEGIES
With the ever-increasing social use of the internet, websites have become the setting for discussion of ideas, opinions and transactions. These conversations are taking place within the framework of social networks. The challenge for marketers and advertisers alike is to leverage the power of these new social networks to create innovative and original brand experiences.
By tailoring a branded experience to a customers needs marketers can benefit from more positive results. Innovative firms combine aspects of social networking with personalization and building loyalty through compelling brand experiences. Content generated and referred by the user allows a firm to leverage marketing’s best tool: a satisfied customer. Social networking emphasizes the reviews and ratings that users care most about - those from their contacts and friends.
DAY 2 – NEXT GENERATION SOCIAL MEDIA
Social media is moving on and today we’ll be looking into how PR departments can exploit social media and execute precise PR campaigns without disrupting cynical audiences.
The development of two-way networks, internet TV and the convergence of internet and television, provides an opportunity for content providers and pay-tv operators to merge entertainment and social networking.
The afternoon will feature a double session on the growing success of mobile social networking.
For full details please visit: www.socialnetworking-asia.com/