Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

Squaring Up: A Closer Look at FourSquare

The location-based social network FourSquare has really divided opinion among users and even raised security fears with the launch of a spoof website. FourSquare also offers opportunities for marketers to tap into members in their area, so New Media Knowledge decided to get the views of a leading Internet marketer to evaluate the pros and cons of FourSquare.

more

Facing Up: How to Create Successful Facebook Groups

The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.

more

SDL Tridion Case Study: Virgin Money

Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.

more

Related Articles

What Happens to Online PR?


When: April 21st, 2009 18:30 to 20:00
Location: Zigfrid Von Underbelly, Hoxton Square, London, England, N1 6NU
Price: £35.00
Reduced to £25.00 if you are eligible for a discount.
Bookmark this article with: Delicious Digg StumbleUpon

SOLD OUT!

 

The online world means that reputations are being built, and destroyed, on blogs, review sites, message boards and now twitter. Your search ranking might plausibly be described as a reputation index. But has the PR industry moved fast enough to cope?

Communications have become democratised and where, historically, there might have been a couple of dozen journalists to contact in any given sector, there is now an army of millions of active commentators. The age of reputation management through lunch with the editor has ended.

So is there still an argument for a space for PR in the boardroom? The emergence of new skill sets around search, analytics and social media means that new players are jockeying for position and claim a better understanding of the world of new media communications. Is PR past its prime?

This event will take the form of a debate, although with a tweaked format to allow plenty of audience participation.

There will be partially-free drinking and plenty of space for argument after the debate. 

The Panel

Mike Nutley (Chair) - Editor-in-Chief at New Media Age.

Stuart Bruce - MD and founder of Wolfstar and leading PR blogger.

Antony Mayfield - Head of Social Media at iCrossing with a blog at Open.

James Warren - Global Head of Digital at Weber Shandwick and also a blogger

Roger Warner, founder and MD of Content and Motion.

>Book Now<

Are you eligible for the discount price? Yes, if you have fewer than 10 employees; are a student, freelancer or unemployed; or work for a not-for-profit or a charity.

Security Error. Some browsers warn of a security error when you make your payment. It is the message from the secure payment site back to this site as to whether you have paid which creates the error. It is not sending any confidential information.

Location

Zigfrid Von Underbelly, Hoxton Square, London, England, N1 6NU

34.1011200 -118.7110790

Comments

NMK said:

Google Maps once again not at its finest. To get to Hoxton Square, You take the Old Street (East) exit from Old Street Tube. Go along about 300 yds and turn left, 2 streets after the Holiday Inn. http://streetmap.co.uk/map.srf?x=533181&y=182711&z=110&sv=Hoxton+Square&st=6&tl=Map+of+Hoxton+Square,+London,+N_1&searchp=ids.srf&mapp=map.srf

NMK said:

Or better: http://tinyurl.com/cxw3km

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: