What Happens to Online PR?

<h3>SOLD OUT! </h3> The online world means that reputations are being built, and destroyed, on blogs, review sites, message boards and now twitter. Your search ranking might plausibly be described as a reputation index. But has the PR industry moved fast enough to cope?

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85 Communications have become democratised and where, historically, there might have been a couple of dozen journalists to contact in any given sector, there is now an army of millions of active commentators. The age of reputation management through lunch with the editor has ended. So is there still an argument for a space for PR in the boardroom? The emergence of new skill sets around search, analytics and social media means that new players are jockeying for position and claim a better understanding of the world of new media communications. Is PR past its prime? This event will take the form of a debate, although with a tweaked format to allow plenty of audience participation.There will be partially-free drinking and plenty of space for argument after the debate.  <h4>The Panel</h4> Mike Nutley (Chair) - Editor-in-Chief at <a href="http://www.nma.co.uk">New Media Age</a>. Stuart Bruce - MD and founder of <a href="http://www.wolfstarconsultancy.com/">Wolfstar</a> and leading <a href="http://www.stuartbruce.biz/">PR blogger</a>. Antony Mayfield - Head of Social Media at <a href="http://www.icrossing.co.uk/">iCrossing</a> with a blog at <a href="http://www.antonymayfield.com/">Open</a>. James Warren - Global Head of Digital at <a href="http://www.webershandwick.com/">Weber Shandwick</a> and also a <a href="http://jameswarren.wordpress.com/">blogger</a> Roger Warner, founder and MD of <a href="http://www.contentandmotion.co.uk/">Content and Motion</a>.<h3><a href="/bookings/new?booking%5Bevent_id%5D=554">>Book Now< </a></h3>Are you eligible for the discount price? Yes, if you have fewer than 10 employees; are a student, freelancer or unemployed; or work for a not-for-profit or a charity. Security Error. Some browsers warn of a security error when you make your payment. It is the message from the secure payment site back to this site as to whether you have paid which creates the error. It is not sending any confidential information.

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2009-03-03T12:35:51+00:00