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ITV’s Overlay Advertising Trial Panned
Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.
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An influential think-tank calling for more Web 2.0 use in school and technology experts agree, arguing that children should get used to collaborative tools before they enter the workplace.
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The UK Government launched its programme to help protect children from exposure to potentially harmful content on the Internet, including some forms of advertising. New Media Knowledge spoke to AOL, one of the companies involved, to see what real impact the new group would have.
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Writing for Games
Location: Zigfrid von Underbelly
Price: £25.00 Reduced to £15.00 if you are eligible for a discount.
Writing for the Web Training
Location: Aldgate, London
Price: Reduced to £375.00 if you are eligible for a discount.
Writing for the Web Training
Location: Aldgate, London
Price: Reduced to £375.00 if you are eligible for a discount.
Branded Content Forum (2 days)
Location: The Selfridge Hotel, London, Orchard St, W1H 6JS.
Price: Reduced to £0.00 if you are eligible for a discount.
Part 3: IPTV & User Generated Content
Location: The Arts Club, Dover Street, London
Price: £125.00 Reduced to £93.50 if you are eligible for a discount.
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Writing for the Web - Course
Have you noticed how you enjoy spending time on some websites and not others? How it can be really easy, enjoyable and rewarding getting things done online when you go to some sites? And frustrating, dull and downright annoying when you go elsewhere? more
Writing for the Web (One Day)
StumbleUponDo you need to write and create content for your organisation’s website but aren’t sure where to start? Perhaps you’ve created print materials in the past, but now need to understand how to translate those into readable content for a web audience?
Writing for the web is a different skill to writing for print and other business publications, come along and find out the essential techniques and approaches you'll need to master.
In this course you’ll learn to...
• communicate immediately with your readers through your writing.
• format print material for easy online scanning and readability.
• develop audience-focused content that pinpoints what users want.
• label and identify your content clearly for quick retrieval.
Sessions on the day will focus on:
1. Creating reader-centred content
What do your readers want, and how do you give it to them?
2. Web writing techniques
Layout and formatting - restructuring print documents for the web.
About the course tutor:
Merry Bruns is an online content strategist, editor and trainer who focuses on communicating web content to audiences clearly and effectively. Producing and editing sites since 1995, she brings a background in communications and journalism to her work.
She teaches writing and editing for the web to hundreds of students in the USA and holds classes at Georgetown University, the National Press Club, and provides in-house training to various organisations worldwide.
Her content strategy and training clients have included Accenture, National Academy of Sciences, BBC, Porter-Novelli, Centers for Disease Control (CDC), Towers-Perrin, NASA/Goddard Space Fight Center, The World Bank, APPA, American Petroleum Institute, National Education Association, Harvard Medical School, American Chemical Society and many more commercial, public sector and educational organisations.
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
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