Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

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• i-design 08 - 3D to 5D

  The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two. more

• More Web 2.0 Needed In Schools

  An influential think-tank calling for more Web 2.0 use in school and technology experts agree, arguing that children should get used to collaborative tools before they enter the workplace. more

• Goldfarming for Fun and Profit

  Virtual worlds are still perceived as unsociable and pointless to a large number of people. Despite the hype surrounding Second Life and how its residents can profit from the virtual space, the amount of money changing hands is often underestimated. more

• Book Review: Bringing Nothing to the Party

  On Amazon, this book is tagged 'liar', 'alcohol', 'sociopath' and 'jail'. But also with 'entrepreneur', 'web 2.0' and 'dotcom'. It should probably also be tagged 'genius raconteur'. more

Visual Web Convention

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The Visual Web Convention is the only Convention in the UK that is focused on delivering a ‘ready-to-go’ strategy roadmap for monetizing Web 2.0 for organisations using the Web for visual interactive media; including games (MMO & casual), entertainment, broadcasting & media, brands, serious games, learning, virtual worlds, policy & awareness. The Visual Web Convention comprises 4+ events under 1 roof over 2 days.

Early Bird Ends 15^th June. Limited places available.

Lord Puttnam is keynoting on the morning of 10^th July, with EMI and Microsoft keynoting on 9^th July. They are joined by over 30 eminent speakers from the leading organisations shaping and monetizing the next-gen Web.

The 4 separately bookable events are:

· Monetise Web 2.0 & Social Networks Conference www.monetisesocialnetworks.com

· Academic & Research Summit www.viswebconvention.com/3DAcademicSummit/homepage.html

· Apply Serious Games Conference www.applyseriousgames.com

· Apply Virtual Worlds & MMOs Conference www.applyvirtualworlds.com

With over 10 additional sessions including a legal clinic and Industry-focused consultations with the experts from Games, Media, Healthcare, Defence & Homeland Security, Energy, Oil & Gas.

Location

RIBA

RIBA, 66 Portland Place, London