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Rough Guide to: In-Game Advertising
In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreAlexander McCall-Smith Engages Web 2.0
The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreBusiness Brief: Video Advertising Looks to Future
Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
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- Rough Guide to: Social Media and the Law
- Record Visits for UK Blog Sites
- Clearing Congestion
- Rough Guide to: Pay-Per-Click Advertising
- Opinion: What Happens to Newspapers?
- LinkedIn Adds Business Applications
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