Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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• Beers & Innovation: Developers and Designers

  Our Beers and Innovation event on Tuesday 12 February covered the changing roles of developers and designers with the advent of Agile programming methods and user-centred design. Ian Delaney reports. more

• User Centred Design - Course

  In order to make sure your site meets your audience’s needs, you need to start by understanding your audience.  This one day course demonstrates a variety of industry-standard tools and techniques that allow you to gain insight into your audience, what they are looking for online, and how to give it to them. more

User Centred Design (NMK)

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Are you planning to redesign your site or want it to work harder for you? Would you welcome the opportunity to learn some really good guidelines for successful UCD? This course takes you through a User Centred Design process, looking at both theory and practice, giving you the confidence to commission and manage UCD.

Are you planning to redesign your site or want it to work harder for you? Would you welcome the opportunity to learn some really good guidelines for successful UCD? This course takes you through a User Centred Design process, looking at both theory and practice, giving you the confidence to commission and manage UCD.

Discover ways in which you can encourage people to enjoy using your site and also make it simple for them to find what they want. You can accomplish both these things by using a range of cost effective tried and tested techniques to put the user at the heart of your web design and development process.

You will gain greater understanding of each of the key UCD methodologies including:

• Heuristic analysis
• Persona development
• Open and closed card sorts (cognitive modelling)
• Walkthroughs.

You will also have the opportunity to try out each of these processes for yourself.

Outcomes:

At the end of the course you will be able to select the right process for the job you are managing, plan and budget for each process as well as assess the quality of each of the deliverables your team provides.

You will also be able to:

• Analyse a site and make recommendations for improvements
• Share information about your intended users in a way that everyone in the project will understand
• Develop the navigation structure for a site
• Use cost effective prototypes to make your site easier to use
• Meet and network with peers in the interactive design sphere.

The course is specifically aimed at:

• Web editors
• Website managers
• Interactive project managers
• Online marketers and brand managers.

Course tutor:

Jane Austin is a founding director of Recollective and a highly experienced usability consultant and information architect. She speaks and lectures widely, including running a module on the Creative Industries BA at Greenwich University. Recollective are an interactive design consultancy, founded in 2001. Since then their clients have included Channel 4, NESTA, Virgin Mobile, The British Council and The Design Museum.

What people had to say about the course:

• "A really helpful and enjoyable day which was relevant and inspirational to the projects I am working on." J. Reilly, MediaTrust.
• "Faceted navigation was very good, all demos and examples were very useful." S. Ford, Financial Services Authority.
• "I found the prototyping interesting because it gave me ideas on how to make the website papers eye-catching to useres. Persona and scenario gives the site more creditility and brings it to the target audience." M. Madbouly, British Council.
• "Jane was very engagin and knowledgeable - a pleasure." N Duin, Freelance.

Should you require further information about the course, prior to booking, please contact Rebecca Fitzgerald.

Become a 'Friend of NMK' and make substantial savings on event and course bookings! Friends of NMK or email Rebecca Fitzgerald.

Please note that the Netbanx facility has problems with Firefox so please use Explorer when booking NMK events.

Location

Small Boardroom, University of Westminster, 115 New Cavendish Street, London, W1W 6UW