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i-design 08 - 3D to 5D

The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.

Online Advertising Bucks Flagging Market

The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.

ITV’s Overlay Advertising Trial Panned

Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.

• More Web 2.0 Needed In Schools
• UK Council for Child Internet Safety Launches
• US Presidential Election Gets Social
• i-design 08 - Brendan Dawes, My Interactive
• i-design 08 - Simon Waterfall
• YouTube gets into Top Gear
• Goldfarming for Fun and Profit

Related Events

How not to get ripped off: Enforcing and Protecting Your Intellectual Property

When: August 12th, 2008
Location: Rootstein Hopkins Space
Price: Reduced to £0.00 if you are eligible for a discount.

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Beers and Innovation 7: Do agencies innovate? (NMK)

When: January 30th, 2007
Location: Albannach, 66 Trafagar Square, London WC2N 5DS
Price: Reduced to £15.00 if you are eligible for a discount.

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InSync: Rights Will Make You Rich?

When: January 25th, 2007
Location: 01zero-one, Hopkins Street, Soho, London, W1F 0HS
Price: Reduced to £0.00 if you are eligible for a discount.

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Introducing Copyright

When: March 22nd, 2006
Location: he British Library, 6 Euston Road, London NW1 2DB.
Price: Reduced to £0.00 if you are eligible for a discount.

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Beers & Innovation (NMK)

When: February 9th, 2006
Location: The Bell & Compass (downstairs bar), 9-11 Villiers St, London WC2N 6NA.
Price: Reduced to £10.00 if you are eligible for a discount.

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• See YouTube in Court

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• UGC and the Law

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• Conversations and Connections

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Copyright and Rights Exploitation: Film, Television and Digital Platforms (01zero-one)

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Want to distinguish yourself and your projects from the increasing competition? Despite the explosion in the number of films and programmes being made for commercial exploitation, the professional standards and legal requirements for the industry have not declined. Apart from an original product, you also need an awareness of the business and commercial aspects involved. Knowledge that will enable you to develop a more effective approach when presenting your creative ideas.

Want to distinguish yourself and your projects from the increasing competition?

Despite the explosion in the number of films and programmes being made for commercial exploitation, the professional standards and legal requirements for the industry have not declined. Apart from an original product, you also need an awareness of the business and commercial aspects involved. Knowledge that will enable you to develop a more effective approach when presenting your creative ideas.

The aim of this 3-day course is to increase awareness of professional practice and develop an understanding of how creative rights are exploited in film, TV and digital platforms. You will gain practical knowledge of how copyright and contracts work together and the terms used in rights exploitation and licensing will be demystified.

During this course you will be able to:

• develop a basic knowledge of copyright law, and the steps to take in order to prevent others using copyright work without permission.
• deal with broadcasters and production companies before having a written commitment and decide whether to use non-disclosure & confidentiality agreements.
• understand the basic elements of a contract (oral and written).
• be aware of the implications of being employed or self-employed and working as a consultant, freelancer or volunteer when creating copyright material.
• identify the basic underlying copyright and the layers of protected copyright and appreciate the significance of the chain of title in a completed programme.
• develop an overview of the industry codes of practice including the new terms of trade negotiated with the terrestrial broadcasters.
• know when to get help and how to instruct professionals.

The course is led by Malcolm Moore, an independent producer and consultant specialising in the exploitation of creative rights and developing professional relationships. Malcolm was CEO of the Directors Guild of Great Britain, 1996-2002, and formerly practiced as a Barrister and Solicitor. Recent experience includes: Global Negotiations the EU’s only programme on film negotiation. Film Finance - Legal & Business Affairs II, NFTS. International Copyright - UK, USA, Germany and France, Kings College London.

See: 01zero-one