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i-design 08 - 3D to 5D
The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.
moreOnline Advertising Bucks Flagging Market
The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.
moreITV’s Overlay Advertising Trial Panned
Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.
more- More Web 2.0 Needed In Schools
- UK Council for Child Internet Safety Launches
- US Presidential Election Gets Social
- i-design 08 - Brendan Dawes, My Interactive
- i-design 08 - Simon Waterfall
- YouTube gets into Top Gear
- Goldfarming for Fun and Profit
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Related Articles
Online Advertising Bucks Flagging Market
The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year. more
ITV’s Overlay Advertising Trial Panned
Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move. more
Sky Appoints its First Head of Mobile Advertising: an Industry Viewpoint
With broadcaster Sky strengthening its mobile ambitions with the appointment of Tim Hussein, NMK spoke to Russell Buckley, newly appointed chairman of the Mobile Marketing Association, about what this means for the industry. more
TV Struggles With Ads
Traditional TV advertising is becoming less impactful as viewers begin to create their own schedules, according to eMarketer. Technology such as digital video recorders (DVRs), video-on-demand (VOD) and time-shift TV has meant that advertising is often skipped or avoided altogether. more
Social Networks and Profitability
Despite early promise, a huge question mark facing social networks has been their ability to properly monetise both the huge amount of information they have on their members and their large reach. Although advertising spend on networks continues to grow, it only represents a small percentage of the overall Internet advertising budget. Tim Hoang reports on how social networks are looking to deliver for investors. more
On-Screen Advertising Creativity Summit 2007 (Marketing Week)
StumbleUponDelivering innovative integrated campaigns that maximise the potential of new formats and engage media-savvy consumers. Following the huge success of 2006?s On-Screen and Click conferences, this year?s event will address the most pressing issues within this challenging yet lucrative sphere, and will provide the information you need to take advantage of the latest technologies and strategically plan your creative content across all channels.
Delivering innovative integrated campaigns that maximise the potential of new formats and engage media-savvy consumers. Following the huge success of 2006’s On-Screen and Click conferences, this year’s event will address the most pressing issues within this challenging yet lucrative sphere, and will provide the information you need to take advantage of the latest technologies and strategically plan your creative content across all channels.
Exclusive client case studies presented by:
- Agency Republic and Lynx
- Wieden + Kennedy and Honda
- This Is Real Art and Nokia
Award winning agencies including:
- Dare
- AKQA
- Brandhand
- Lean Mean Fighting Machine
- Rainey Kelley Campbell Roalfe Y&R
- Weapon 7
- Glue London
For further information please contact Alistair Becker on 0207 970 4770 or email Alistair Becker. Or OnScreen
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