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ITV’s Overlay Advertising Trial Panned

Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.

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More Web 2.0 Needed In Schools

An influential think-tank calling for more Web 2.0 use in school and technology experts agree, arguing that children should get used to collaborative tools before they enter the workplace.

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UK Council for Child Internet Safety Launches

The UK Government launched its programme to help protect children from exposure to potentially harmful content on the Internet, including some forms of advertising. New Media Knowledge spoke to AOL, one of the companies involved, to see what real impact the new group would have.

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Related Events

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Children Online (NMK)


When: April 17th, 2007 14:00 to 18:00
Location: Room C1:04, 1st Floor, University of Westminster, 115 New Cavendish Street, London, W1W6UW
Price: £85.00 Reduced to £55.00 if you are eligible for a discount.
Bookmark this article with: Delicious Digg StumbleUpon

Our children are growing up in a media revolution, a world where everyone can be their own publisher, where normal roles are eroding. What does myspace and youtube mean to tots and tweens? Come to this afternoon seminar and join the discussion.

Related Article: The Young Ones

Our children are growing up in a media revolution, a world where everyone can be their own publisher, where the boundaries of social mores and authority is eroding. What does myspace and youtube mean to tots and tweens? How do we ‘grown-ups’ communicate and engage with children and youth culture in this environment?

The Content:

Children are increasingly opinionated, independent and brand aware at a very young age, what impact will new technologies and digital interactions have on how the next generation learns, grows up and runs organisations? What is going to happen to children’s creativity in future generations? How can digital media facilitate children’s creative development whilst education runs the risk of taming their imagination? What and how are they learning?

What will the effect of dwindling TV audiences have on advertising to this market? How do you involve children in the design process and what are the best strategies for working with them? What can we learn by the way they input? What do children want from new technologies and where’s the future for us all.

The Event Structure:

The event will be divided into two panel sessions, each session will be introduced and managed by the event chair. Each panelist will present their debate opinion in-turn, the chair will then open up the floor to questions from the audience. There will be a break between the two sessions, event summary and highlights will be presented by the chair at the end of the event.

Register NOW for the event and debate these issues with some of industries finest minds and experts on youth culture, children, education, entertainment, advertising and communications.

Chaired by Hilary Kelsh. With over 15 years experience in the creative and digital communications industries; the last 8 focused on business development through sales, marketing and pr; Hilary brings a wealth of both practical and strategic knowledge to businesses wishing to grow and consolidate. Hilary recently completed contracts with View and FRUKT. Prior to FRUKT Hilary was Business Development Director with agency.com. In an ambassadorial role she represented agency.com’s London office at several industry events among which were The Marketing Forum 2004, Forrester Conference, NMK, 01ZeroOne – Creative Learning Lab at Westminster Kingsway College and BIMA.

Key-note speaker is Juliet Tzabar, co-founder of Scream Out Loud specialists in children’s interactive media.

Other speakers confirmed:

Please be advised that this event may be filmed.

For further information prior to booking or to discuss other NMK events and courses contact: Rebecca Fitzgerald

Friends of NMK are valued supporters of NMK work. In turn, they benefit from reduced-rate access to NMK events and courses. See: Friends of NMK

Please note that the Netbanx facility has problems with Firefox so please use Explorer when booking NMK events.

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