In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
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Working Together 2 (WT2) aims to harness scaleable innovation in public service organisations. WT2 will promote co-creation between the digital technology companies who are delivering groundbreaking innovations and public policy makers, those driving public service reform agenda and civic leaders.
Working Together 2 (WT2) aims to harness scaleable innovation in public service organisations. Starting online and then transferring to the ICA equidistant from the UK's seat of administrative power in Whitehall and its creative hub in Soho, WT2 has been developed to generate connections and conversations.Location
The ICA, Pall Mall, London, SW1
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