In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreThe view that project management's tenets of processes and risk management are the antithesis of innovation needs challenging, says David Hillson... more
What are the top 10 profitability pitfalls? A reckoning on what creative agencies are doing wrong on the road to profitability is long overdue, says Steve Hodinott... more
The creative and production issues arising from the convergence of advertising and content. more
The Creative Alchemy programme focuses on the creative development of interactive projects for multiple digital platforms that are commercially and technically viable. Making Programmes Interactive offers you a unique opportunity to work with industry professionals and pitch to TV commissioning editors, gaining valuable feedback and experience that can truly benefit your career. Backed by SkillSet, the BBC and 01zero-one and supported by a wide range of contributors.
About the course:Location
BBC, White City and 01zero-one, Soho
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